Gunn Report 2016: Adam & Eve/DDB wins big | Co-founder Jon Forsyth quits Adam & Eve/DDB | Industry welcomes P&G's 'bold' move

 

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Campaign: Agencies February 02, 2017

LATEST Gunn Report 2016: Adam & Eve/DDB wins big Donald Gunn Adam & Eve/DDB moved up one place last year to become the most-awarded agency in the world. Co-founder Jon Forsyth quits Adam & Eve/DDB Gideon Spanier Jon Forsyth, one of the four co-founders of Adam & Eve/DDB, has quit after nine years to "pursue a new venture". Industry welcomes P&G's 'bold' move Gemma Charles Industry leaders have welcomed the intervention by Procter & Gamble's Marc Pritchard into the media transparency debate. Agencies line up for government road-safety campaign Omar Oakes The government has launched its first major ad review under the new agency roster framework as it seeks a shop for the Think! road-safety campaign. Sadoun will not be 'clone' at Publicis helm, Lévy says John Tylee Maurice Lévy has vowed not to be the puppet master pulling Arthur Sadoun's strings when he hands over control of Publicis Groupe to his protégé. It's time to clean up our act Claire Beale Finally the biggest advertiser in the world has woken up to the mess. If you're out of touch, you'll be out of pocket Maisie McCabe Understanding the public sentiment that brought about Brexit will help an agency mitigate any negative external forces that follow it. Value Retail seeks agency for £10m Euro media task Omar Oakes Value Retail, the owner of outlet shopping centres including Bicester Village, has launched a review of its estimated £10m European media account. AMV BBDO lands consolidated Dixons Carphone account Kate Magee and Omar Oakes Dixons Carphone has consolidated its advertising into Abbott Mead Vickers BBDO without a pitch. A view from Dave Trott: Programmatic myopia Dave Trott I recently saw a frightening TED talk by Eli Pariser. Ad agency bias against print 'proven' with UK newspaper study Emily Tan Consumers are still spending far more time with print editions of newspaper brands than they do via mobile or PC, reveals an academic study. Sunshine poaches Gravity Road's Katie Lee Kate Magee Gravity Road's Katie Lee is joining Sunshine as managing director. IPG Mediabrands opens global social media shop Gurjit Degun IPG Mediabrands is launching a global social media and digital content agency called Mediabrands Society. Y&R London launches branded content division Omar Oakes Y&R London has launched a branded content division led by specialists with a background in publishing and online media. Campaign toasts the best of creative tech Staff Campaign is honouring the industry's most creative and effective campaigns harnessing technology with a new awards programme led by Google's top UK marketer. Promoted For Cilla Snowball, it's all about stature Cilla Snowball, AMV BBDO We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. The Work Paddy Power "Coach driver" by Lucky Generals A long-suffering coach driver who ferries around unruly football fans steps into the spotlight for a new ad in Paddy Power's "You beauty" campaign, which celebrates unsung heroes. Pick of the week: Co-op "The Co-op way" by Leo Burnett Simon Gwynn Simon Gwynn thinks Co-op's new film is a cinematic treat. Turkey of the week: Campari "Killer in red" by JWT Milan Brittaney Kiefer Brittaney Kiefer is annoyed by Campari's overindulgent ad. Promoted Navigating the complex world of attribution Irina Pessin, data2decisions USA In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Planner – Awarding Winning Agency Competitive TalentHub, Dublin, Ireland SENIOR STAFFING EXECUTIVE | Experiential Agency | London | £23-25k £23-25k Judi Patton, London (South), London (Greater) Digital Strategy Director Up to £85,000 per annum plus benefits The Jefferson Group, London (Central), London (Greater) Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Senior Planner Competitive Scorch London, London SENIOR ACCOUNT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater) Art Director/Designer Competitive 360i, London, W1T 7AA Artworker DOE OLIVER Group, Tunbridge Wells, Kent Artworker/Designer DOE OLIVER Group, Ipswich, Suffolk Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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