Super Bowl highlights | M&C Saatchi to launch anti-extremism campaign | Please think irresponsibly

 

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Campaign: Agencies February 06, 2017

SUPER BOWL Super Bowl 2017: the star brands of this year's ads Alex Player Campaign's roundup of 2017's best ads See which Super Bowl ads were viewed the most online Ilyse Liffreing On a politically charged night, the ads that received the most attention didn't necessarily receive the most love. Why Super Bowl ads can no longer be 'America First' David Kolbusz With more ambition, marketers could create work that wins the day and the hearts and minds of consumers around the globe, writes the chief creative officer of Droga5 London. Which brands won big on social media at the Super Bowl? Sam Burne James Building supplies company 84 Lumber triumphed as the most-discussed brand on social media during last night's Super Bowl, thanks to its film about a Mexican family's journey to the US. Coca-Cola runs 3 previously aired spots during Super Bowl LI Kathryn Luttner Even with its hometown team in the game, Coke opts for the safety. More LATEST M&C Saatchi to launch anti-extremism campaign for Home Office Omar Oakes M&C Saatchi will launch a campaign against the far-right as part of its £60m contract to tackle extremism. For the sake of the ad industry, please think irresponsibly Ben Middleton Data can make us smarter but greatness comes from being bold and taking risks, says Creature of London's founding creative partner. Is Brexit damaging the UK advertising market? Emily Tan The industry seems divided on whether the vote has made a clear negative impact so far. Consultants and tech groups join marketing M&A frenzy Gideon Spanier More and more outsiders are competing with traditional marketing groups to buy agencies. Private view: All character is action (with Jules Chalkley, Aidan McClure and Laurent Simon) Jules Chalkley, Aidan McClure, Laurent Simon BMB's Jules Chalkley and BBC Creative's Aidan McClure and Laurent Simon review ads from HomeAway, Ikea, Mitsubishi, Santander and Babylon. R/GA partners with ten startups in Internet of Things venture Emily Tan Ten firms representing the next generation of entrepreneurs and startups using Internet of Things to transform culture are partnering with R/GA. Agencies can't fake culture Jeremy Lee Culture in its purest sense can't be artificially constructed or commodified. Nigel Vaz named global president of DigitasLBi as Luke Taylor exits Gideon Spanier Nigel Vaz has been named as the global president of DigitasLBi, replacing Luke Taylor, the chief executive, who has decided to leave. Review recap: P&G, Value Retail, Department of Transport Staff Campaign's weekly round-up for account reviews across advertising and media. Pitching and how low can you go Matt Charlton Calls at last week's Lead conference for the advertising industry to better serve start-ups and small businesses were met with sympathetic ears. Agencies urged to identify top female talent for #CEFutureLeaders showcase Emily Tan To promote gender equality in the creative industries, Campaign and Creative Equals have partnered to identify 30 of the UK's most promising female talent. 'A crack in American values': Middle East agency leaders respond to Trump immigration ban I-Hsien Sherwood Four strongly worded essays decry the state of US politics and the silence of the American communications industry. Promoted How the Netherlands ranks as a global creative powerhouse Invest In Holland Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there... The Work Dior "Poison club" by Dior Creative Studio Dior stages a mesmerising dance off to promote its Poison Girl fragrance. GambleAware "Voices" by 18 Feet & Rising Staff GambleAware's campaign is aimed at men and women aged 15-24, the age group most at risk of problem gambling, according to recent data from the Gambling Commission. Promoted Thinkboxes winner November/December 2016: John Lewis Thinkbox Winner for November/December 2016 If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Planner – Awarding Winning Agency Competitive TalentHub, Dublin, Ireland Business and Operations Assistant within a forward thinking Brand Agency Salary £25k - £30k Double You, London (Greater) Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Digital Strategy Director Up to £85,000 per annum plus benefits The Jefferson Group, London (Central), London (Greater) Digital Group Account Director Competitive Union Jackson, West London Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Senior Designer DOE OLIVER Group, London (Central), London (Greater) Artworker DOE OLIVER Group, Hemel Hempstead, Hertfordshire Visual Designer £Competitive + Benefits Costa, Holborn, London Art Director/Designer Competitive 360i, London, W1T 7AA

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