O2 renews naming rights for The O2 in Greenwich | Sky seeks ad agency amid sports channels shake-up

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Campaign: Media February 23, 2017

Media news and analysis, powered by Media Week LATEST O2 renews naming rights for The O2 in Greenwich in 10-year deal Gideon Spanier O2 has renewed the naming rights for The O2, the world's most successful entertainment arena, in a ten-year partnership with the London venue. Sky seeks ad agency amid sports channels shake-up Gurjit Degun Sky is speaking to creative agencies as it prepares to shake up its sports-subscription service. The genie is out of the bottle with mobile advertising Rob Norman Group M's chief digital officer explains what marketers should pay attention to ahead of next week's Mobile World Congress in Barcelona. Ladbrokes Coral appoints the7stars Gideon Spanier Ladbrokes Coral has awarded its consolidated £40m media planning and buying account to the7stars after a closed pitch. Global DSP Turn acquired by Singaporean-owned Amobee Matthew Miller Amobee, owned by Singaporean telco Singtel, has acquired DMP and DSP platform for US$310m (£248.6m). Online businesses are TV's biggest spenders Emily Tan Online businesses, such as Amazon, Facebook, Google, Just Eat and Netflix, spent £639m on TV advertising last year, up 8% from 2015. Why online brands spend big on TV: Live stream from Thinkbox Staff Join us today, 23 February, to watch a live stream from Thinkbox, which will explore why online brands are investing in TV advertising. UK ad-blocking levels stabilise at 22% Emily Tan IAB and YouGov believe the proportion of British adults who use the internet and are currently using ad-blocking software has stayed at 22% for the past year. Ad fraud solutions need to be mobile-first Libby Robinson Ahead of Mobile World Congress in Barcelona, M&C Saatchi Mobile's managing director issues a warning about tackling ad fraud. ITV to move prime time production out of London Simon Gwynn ITV will bring all of its London staff together under one roof when it builds a new HQ on the site of its South Bank studios. Diary of an agency start-up: Coffins, contracts and transparency Henry Daglish Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up. This is his fifth instalment. Promoted Can you make an impression with standout creative? Eleanor Hawkins Campaign, Primesight and Talenthouse are looking for the next standout large-format creative with their final creative callout in the series, aiming to put one creative and one charity in the spotlight. Promoted 'We have reached 'peak screen' - a concept which is both exciting and terrifying' Damian Blackden Eleanor Kahn Damian Blackden, worldwide chief strategy officer at Maxus, tells Jenny Bullis about experimenting with other people's money, how data informs creativity and why sound is making a big comeback If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs European Demand Sales (programmatic) - £70k + bonus £50000 - £70000 per annum + bonus Ultimate Asset, London, West End Media Director, FMCG - £85K £80000 - £90000 per annum + Bonus & Benefits Ultimate Asset, London Client Director, FMCG - Media Agency £80000 - £90000 per annum + Bonus + Agency Benefits Ultimate Asset, London Media Sales Executive £30-40k + OTE 10k Boomerang Media, Aldershot, Hampshire, Surrey Greater London Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Media Sales Executive - People Management / Supply Management Dependent on Experience + Commission Haymarket Media Group, Twickenham Riverside, London (Greater) New Business Director - Haymarket Network Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Manager - Conference & Incentive Travel (C&IT) Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Digital Brand Manager - Carita, Decleor & Essie Competitive Salary + benefits L'Oreal UK, Hammersmith, London

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