EA Sports reviews advertising | Diet Coke taps Willoughby as brand ambassador | Protein World ad spurs criticism

View in web browser | Add to safe senders list

Campaign Breakfast Briefing February 16, 2017

Latest Agencies line up for EA Sports brief Gurjit Degun EA Sports, owner of the Fifa computer games, is reviewing its global advertising account. Diet Coke taps Holly Willoughby as brand ambassador Omar Oakes TV presenter Holly Willoughby is the new face of Diet Coke as the brand bids to launch an "exciting programme" this year. Protein World's Khloe Kardashian leotard ad spurs fresh criticism Gurjit Degun Protein World's latest ad featuring Khloe Kardashian has caused outrage once again after posters of the scantily clad reality TV star appeared on the London Underground. Lévy drawn into high court battle with Kitcatt Nohr Maisie McCabe Maurice Lévy has been drawn into a high court battle between Publicis Groupe and the founders of Kitcatt Nohr Alexander Shaw. Verizon Yahoo deal could face $250m discount Gurjit Degun Verizon's acquisition of Yahoo is reported to have dropped in value by $250m. Anna Watkins appointed chief executive of MoFilm Omar Oakes Anna Watkins has been appointed chief executive of MoFilm, six months after she joined the crowdsourcing platform from Guardian Labs. MDC to sell $95m stake to Goldman Sachs Emily Tan MDC Partners, the owner of Crispin Porter & Bogusky and 72andSunny, has entered into an agreement with Goldman Sachs to sell a $95m (£76.3m) stake in the holding company. Netflix's The Crown tops BPG Awards nominations in challenge to traditional TV Gideon Spanier The Netflix drama The Crown has topped the nominations for the Broadcasting Press Guild Awards, showing that on-demand platforms can produce high-end programmes to compete with traditional broadcasters. More than half of Snapchat users open, watch branded content Alexander Neely A new report shows a high willingness among users to engage with advertisers. 'Downloads are obsolete' and other mobile-engagement trends Soon Chen Kang Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend report from Light Reaction. Promoted Tips from the top with Peter Souter Eleanor Hawkins In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Head of Events Marketing Competitive + Benefits The Economist, London (Central), London (Greater) Senior Account Director, Global Network £50000 - £60000 per annum + benefits The Great & The Good, London Graphic Designer II Competitive Nike, Hilversum, Netherlands Head of Delivery circa £75k Corporate Communications Recruitment, London (West), London (Greater) Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol (City Centre), City of Bristol Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Senior Marketing Executive Competitive DHi Group, London

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000