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Procter & Gamble chief issues powerful media transparency rallying cry Staff Marc Pritchard, Procter & Gamble's influential global chief brand officer, has urged all parts of the marketing industry to come together to tackle media transparency in a keynote address to the US IAB Annual Leadership meeting in Florida yesterday (29 January). Read his full speech below. | |
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Walgreens Boots Alliance confirms WPP win Omar Oakes Walgreens Boots Alliance has confirmed that it has selected a team of WPP agencies for creative and digital advertising as well as media planning and buying. | |
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Snapchat reveals $500m loss in IPO filing Emily Tan Snap Inc, the owner of Snapchat, has just made its initial public offering public the intention of raising $3bn (£2.4bn) and aiming for a valuation of $25bn. | |
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