O2 looks to give mobile users 'more control' to block ads | Ffitch to step down as Telegraph ad chief | MWC 2017

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Campaign: Media February 27, 2017

Media news and analysis, powered by Media Week LATEST O2 looks to give mobile users 'more control' to block ads Gideon Spanier O2 is considering giving its users "more control" to reduce the number of ads they see on their mobile devices in a move that could encourage ad-blocking. Ffitch to step down as Telegraph advertising chief after a year Gideon Spanier Robert Ffitch is to step down as director of advertising revenues at Telegraph Media Group after only a year in the role. Is this really a quantum leap for transparency? Gideon Spanier Gideon Spanier reflects on the7stars becoming the first major media shop to adopt ISBA's framework agency contract. Nokia 3310 reborn in 'colourful reimagining' of classic phone Matthew Chapman The Nokia 3310, the phone that was renowned for its sturdiness and seemingly never-ending battery life, is returning in a "colourful reimagining". Apps, messaging and location are three growth drivers for mobile marketers Antoine Barbier Three is a magic number, especially for mobile trends in 2017, says Adobe's director of product management. ComScore's Video Metrix now tracks UK smartphones and tablets Emily Tan ComScore can now measure digital video views in the UK across smartphone, tablet and desktop. Ad-blocker Shine becomes ad verification service Rainbow Emily Tan Controversial ad-blocking firm Shine Technologies has unexpectedly launched and advertising service and renamed itself Rainbow. AOL Platforms adds geo-location mobile data with Adsquare Emily Tan AOL has signed a deal with mobile data exchange, Adsquare, that will plug location and purchase data for 12 markets into AOL's advertising platforms. Look beyond the smartphone for the next big innovations in mobile Mark Curtis New paradigms like "Voice" can give mobile a run for its money at Mobile World Congress, says Mark Curtis of Accenture Interactive's design and innovation agency, Fjord. What brands really want from mobile is measurement, attribution and creativity Scott Curtis Brands need to focus on a few priorities for mobile marketing, rather than worry about every tech innovation, says Publicis Media's European mobile strategy chief. Review recap: Sky, Haven, Wayfair Staff Campaign's weekly round-up of advertising and media accounts that are under review by brands. Promoted Building brands with emotion: satisfaction over time Mark Stringer, PrettyGreen Nothing boosts brands like creating the most memorable experiences Promoted Building brands with emotion: wake up to mood music Mark Barber, Radiocentre As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power? If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs European Demand Sales (programmatic) - £70k + bonus £50000 - £70000 per annum + bonus Ultimate Asset, London, West End Media Director, FMCG - £85K £80000 - £90000 per annum + Bonus & Benefits Ultimate Asset, London Client Director, FMCG - Media Agency £80000 - £90000 per annum + Bonus + Agency Benefits Ultimate Asset, London Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Media Sales Executive - People Management / Supply Management Dependent on Experience + Commission Haymarket Media Group, Twickenham Riverside, London (Greater) New Business Director - Haymarket Network Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Manager - Conference & Incentive Travel (C&IT) Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Digital Brand Manager - Carita, Decleor & Essie Competitive Salary + benefits L'Oreal UK, Hammersmith, London Junior Video Producer - Campaign £20-23k Haymarket Media Group, London

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