Thursday 9 February 2017

The Power 100 | Magazine ABCs | M/SIX snatches Sainsbury's £100m media

Campaign 18:05

Campaign 18:05
February 09, 2017
The five things you need to know today

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Find out who is in Campaign's Power 100 2016
Find out who is in Campaign's Power 100 2016

The Power 100 is the definitive guide to the marketing industry's brightest stars.

Tech
International growth fails to offset US ad revenue decline at Twitter
International growth fails to offset US ad revenue decline at Twitter

Brittaney Kiefer

Twitter's advertising revenue declined slightly in the fourth quarter of 2016 after international growth failed to offset an 11% fall in the US.

Advertising
Brands accused of funding terror groups through online ads
Brands accused of funding terror groups through online ads

Omar Oakes

Global brands are reportedly funding Islamic extremists, pornographers and white supremacists by unwittingly advertising on their websites.

Marketing
Power 100 2016: Marketers who go above and beyond
Power 100 2016: Marketers who go above and beyond

Sonoo Singh

As part of our Power 100 coverage, we celebrate marketers who manage to go beyond their roles and reach the highest levels of business.

Media
M/SIX snatches Sainsbury's £100m media in shock for PHD
M/SIX snatches Sainsbury's £100m media in shock for PHD

Gideon Spanier

M/SIX has won Sainsbury's estimated £100m media account in a shock move, dealing a major blow to PHD, which has held the supermarket's business for 22 years.

 

Also in the news
Condé Nast suffers biggest audience decline as magazine market drops 6%

Condé Nast saw the biggest circulation falls out of the major magazine publishers, reporting its titles down 8.9% year on year.

Private Eye overtakes Economist as UK's top current affairs magazine

Current affairs magazines held their own in the second half of 2016, with combined circulation across all titles up 1.43% year-on-year to 1.24 million copies.

OK! and Glamour biggest fallers in women's magazines

OK! magazine's circulation had the biggest year on year fall among women's titles in the second half of 2016, dropping 31.4% to 189,270.

The future of advertising is in your hands
Promoted
The future of advertising is in your hands

Getmemedia

Discover how to tackle the industry's key challenges right now as well as future opportunities at ISBA's annual conference

December's Aerial Awards winner: McDonald's 'Greg and Sean'
Promoted
December's Aerial Awards winner: McDonald's 'Greg and Sean'

Radiocentre

Why December's winner is a fresh take on familiar territory...

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