The big adland divide | Eurostar encourages 'travel state of mind' in New Wave-style ad

 

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Campaign: Agencies February 20, 2017

LATEST Eurostar encourages 'travel state of mind' in New Wave-style ad Brittaney Kiefer Eurostar is encouraging people to embrace new experiences in an ad campaign inspired by New-Wave cinema. The big adland divide: culture vs collateral David Golding The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding. Creativity is our weapon. Let's use it Ian Heartfield Some of the best art came out of the frustration people felt during Thatcher's reign. Imagine what this era can do for our culture. Ogilvy buys a stake in Eightytwenty Ireland Emily Tan Ogilvy & Mather has acquired an undisclosed stake in its digital partner in Ireland, Eightytwenty Customer Experience Ltd (Eightytwenty). Private view: How to entertain a goldfish (with Laurence Thomson and Richard Denney) Laurence Thomson and Richard Denney McCann London's Laurence Thomson and MullenLowe London's Richard Denney review ads from Royal Mail, Skittles, Campari, Co-op and National Citizen Service. Review recap: Deutsche Telekom, ITV, EA Sports Staff Campaign's weekly round-up of account moves across advertising and media. Good news--even skipped pre-roll ads can be effective Ilyse Liffreing Six-second videos have maximum impact on brand awareness, finds a new Magna study. Promoted "Because I said so" - how mum-powered marketing works for brands Getmemedia The Talk to Mums platform is where mums meet products and trusted brand conversations start The Work Vodafone "Amy's birthday" by Ogilvy & Mather Ogilvy & Mather's first campaign for Vodafone tells the story of an uncle who gets his eight-year-old niece's dream birthday gift with the help of the network's consistent call signal. Hula Hoops "Sorry! I've got my hands full" by BMB A bank cashier snacking on Hula Hoops saves the day during a robbery in the brand's new TV ad. More TRENDING YouTube to stop 30-second unskippable ads Emily Tan Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats. How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company Could you turn around a famous US brand with a half-century of heritage, but one suffering from a derided product, falling sales and tanking share price? Crispin Porter & Bogusky and Domino's tell us how they transformed the chain into a tech company that delivers pizzas. Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, West End, London Graphic Designer II Competitive Nike, Hilversum, Netherlands Client Services Director - B2B integrated marketing agency £75-85k plus £20-30k OTE and benefits The Jefferson Group, London (Central), London (Greater) Design Director | Agency | Bedfordshire £45000 - £55000 per annum Pitch Consultants, Bedfordshire Senior Planner/Planning Director £60 – 90k + bens Direct Recruitment, London (Central), London (Greater) Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Digital Designer Competitive+ Benefits OLIVER Group, Glasgow, Glasgow City Digital Senior Account Manager Competitive + Benefits OLIVER Group, Blackfriars, London Creative Artworker - German Speaking DOE OLIVER Group, Chiswick Riverside, London (Greater)

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