Saturday edition: Kraft confirms merger talks with Unilever | Are FMCG giants trying to cut out the middleman?

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Campaign: Brands February 18, 2017

Brand news and analysis, powered by Marketing THIS WEEK'S HIGHLIGHTS Kraft confirms merger talks with Unilever Simon Gwynn Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced. Are FMCG giants trying to cut out the middleman? Simon Gwynn Unilever is on a mission to ramp up its direct-to-consumer platforms. Like many FMCG companies, this has become a priority for the business. Ethical brands need more than point of difference Emily Tan Ethical brands need more than just a moral positioning if they are to avoid the ill fortunes of The Body Shop and The Co-Operative Bank, which are both looking for new ownership. Protein World's Khloe Kardashian leotard ad spurs fresh criticism Gurjit Degun Protein World's latest ad featuring Khloe Kardashian has caused outrage once again after posters of the scantily clad reality TV star appeared on the London Underground. Vodafone talks up superior signal reliability in first campaign by O&M Simon Gwynn Vodafone is telling a story in which its ability to provide a consistent call signal proves vital to an eight-year-old girl's happiness, in the first campaign for the brand by Ogilvy & Mather. Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO Omar Oakes Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer. The luxury fashion brands that are winning with UK millennials Emily Tan Luxury fashion houses Gucci, Louis Vuitton and Burberry seem to have cracked the millennial code judging by their website traffic and app usage. Thomson Reuters freezes ads as other brands review 'terror funding' spots Emily Tan Thomson Reuters has also suspended part of its advertising, while the other brands are reviewing their policies and checking in with their agencies. Sandals and Marie Curie join online ads freeze after 'terror funding' claims Omar Oakes Sandals Resorts and Marie Curie have joined Jaguar Land Rover in withdrawing online ad campaigns following the revelation that they have been unwittingly funding terror organisations. Jaguar Land Rover suspends UK digital ads after 'terror funding' claims Omar Oakes Jaguar Land Rover has suspended all its digital advertising in the UK following last week's investigation by The Times which named the company among brands which unwittingly funded terror groups. London Dungeon sorry for morbid Valentine's Day jokes Omar Oakes The London Dungeon has apologised for a "dark" Valentine's Day campaign on social media that joked about dead prostitutes and murderers. Subway campaign offers cookies for cookies Simon Gwynn Subway is rewarding consumers who accept digital cookies by offering them free edible cookies, in a new online campaign created by McCann London. Creativebrief urges brands to add diversity to criteria Omar Oakes Creativebrief is encouraging brands to consider diversity in their agency teams by asking them to add it into their selection criteria. P&G marketing chief Feitoza: Ariel campaign is tackling 'first wash anxiety' Simon Gwynn Ariel has teamed up with fashion designer Giles Deacon to promote its three-in-one pods, in a campaign that tackles "first wash anxiety" according to its northern European marketing chief. Valentine's Day: the best (and worst) ads by brands Staff Love is in air and lovey-dovey campaigns are on the airwaves.... Campaign brings you the heartbreakers of this year's Valentine's Day campaigns by brands. Promoted Why Maxus UK's Anna Hickey is a fan of slap and tickle Anna Hickey, Maxus UK We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. Promoted "Because I said so" - how mum-powered marketing works for brands Getmemedia The Talk to Mums platform is where mums meet products and trusted brand conversations start If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. 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