Verizon poaches from Apple for in-house agency | Investor may break up P&G | Snapchat rumours fly ahead of IPO

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Campaign Breakfast Briefing February 21, 2017

Latest Verizon hires chief creative officer from Apple to lead in-house agency Emily Tan Verizon has hired Andrew McKechnie from Apple as its first chief creative officer of its newly formed in-house creative agency. Investor Nelson Peltz may plan to break up P&G Emily Tan Speculation is rife that activist investor Nelson Peltz will use the $3.5bn (£2.81bn) stake that his company, Trian Partners, has acquired in P&G to break up the FMCG giant. Snapchat news and rumours fly ahead of IPO: spectacles, smartphones and Kate Nash Emily Tan As Snap's proposed date for its IPO draws nigh, rumours of a Snapchat smartphone have sprung up, amid news of the departure of a senior ad exec and the online launch of its Spectacles. HSBC pre-tax profits plunge 62% Emily Tan HSBC's pre-tax profit plunged 62% year on year to $7.1bn (£5.7bn) as the bank said it may relocate 1,000 roles from London to Paris because of Brexit. Brits report surge in economic concerns despite high consumer confidence Simon Gwynn The economy has overtaken terrorism and immigration as the UK's biggest concern, according to the latest Nielsen Global Survey of Consumer Confidence, from the end of 2016. Accenture to acquire German digital agency SinnerSchrader AG Emily Tan Accenture has agreed to purchase a 62% stake in SinnerSchrader AG to advance Accenture Interactive's capabilities in Germany. Advertisers have even less time to connect as mobile video hits turning point Emily Tan Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL. Promoted Getting the most out of fast-turnaround research: what you need to know Ben Glanville, head of YouGov's Omnibus research team, explains the importance of planning and communication when commissioning fast-turnaround research Promoted "Because I said so" - how mum-powered marketing works for brands Getmemedia The Talk to Mums platform is where mums meet products and trusted brand conversations start If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR – Top Experiential Agency – £45-60k £55-65k Judi Patton, London (Central), London (Greater) Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London Marketing Manager (Product) up to £42k Carter Ferris, London Docklands Head of Marketing upto £60K basic pus bonus Morgan Rutherford Associates, London (Central), London (Greater) Senior Planner/Planning Director £60 – 90k + bens Direct Recruitment, London (Central), London (Greater) SENIOR ACCOUNT EXECUTIVE / ACCOUNT MANAGER – Shopper Marketing agency £23-30k depending on experience Judi Patton, London (Central), London (Greater) Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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