Google submits YouTube to Media Ratings Council audit | Whatsapp Status delivers another 'kick in the teeth' for Snapchat

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Campaign: Media February 22, 2017

Media news and analysis, powered by Media Week LATEST Google submits YouTube to Media Ratings Council audit Emily Tan Google has committed to having YouTube's metrics audited by the Media Rating Council. Whatsapp Status delivers another 'kick in the teeth' for Snapchat Emily Tan Facebook has been steadily incorporating more Snapchat-like features into its platforms. The latest, Whatsapp Status, could seriously limit Snapchat's growth in developing countries. News brands should seek inspiration from the music industry's bet on streaming Mark Jackson Newspaper groups battling to agree on joint ad sales should look at how record labels dealt with digital disruption, says Mark Jackson. The future of mobile is more Samantha than Siri Tim Wild Tim Wild, creative director and head of copy at R/GA, interviewed his colleague James Temple on the state of mobile ahead of Mobile World Congress. Footballer resigns over piegate stunt for Sun betting website Gideon Spanier A footballer who was shown on camera eating a pie during a FA Cup match has been forced to resign after it was revealed he was taking part in a stunt for Sun Bets, The Sun's gambling website. Emma Watson's new fashion Instagram will feature only eco-friendly brands Ilyse Liffreing Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts What investors are asking Snap during its IPO roadshow Emily Tan On the second day of its IPO roadshow, Snap's founders are fending off pointed questions from sceptical investors. DCM launches cinema events team to grow experiential business Omar Oakes Digital Cinema Media has created an events and activations team to grow what it says is the fastest-growing area of its business. Shoppable ad startup Adimo raises £1m seed funding Emily Tan Glasgow-based marketing tech startup, Adimo, has closed a £1m seed financing round based off its work with Nestlé and PepsiCo. My Media Week: Louise Martell, Vizeum Hayley Hayes Louise Martell, head of planning at Vizeum, discusses a network-wide new business opportunity and chases one of her planners across Regents Park (all in the name of fitness). Watch: How Evening Standard's food festival is 'natural progression' for the brand Georgina Brazier The London Evening Standard's upcoming food festival in June is a "natural progression" for the newsbrand, parent ESI's strategy chief told Campaign. Movers and shakers: JWT, Ralph Lauren, Mo Film, Manchester United and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Getting the most out of fast-turnaround research: what you need to know Ben Glanville, head of YouGov's Omnibus research team, explains the importance of planning and communication when commissioning fast-turnaround research Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs European Demand Sales (programmatic) - £70k + bonus £50000 - £70000 per annum + bonus Ultimate Asset, London, West End Media Director, FMCG - £85K £80000 - £90000 per annum + Bonus & Benefits Ultimate Asset, London Client Director, FMCG - Media Agency £80000 - £90000 per annum + Bonus + Agency Benefits Ultimate Asset, London Media Sales Executive £30-40k + OTE 10k Boomerang Media, Aldershot, Hampshire, Surrey Greater London New Business Director - Haymarket Network Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Manager - Conference & Incentive Travel (C&IT) Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Digital Brand Manager - Carita, Decleor & Essie Competitive Salary + benefits L'Oreal UK, Hammersmith, London Junior Video Producer - Campaign £20-23k Haymarket Media Group, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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