Wednesday, 8 February 2017

How 'helpful banking' translated into digital transformation for RBS | L'Oreal is reportedly planning to sell The Body Shop

Campaign: Brands

Campaign: Brands
February 08, 2017
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How 'helpful banking' translated into digital transformation for RBS
How 'helpful banking' translated into digital transformation for RBS

Pawan Udernani

SapientRazorfish worked with RBS to fix customer "pain points" and drive internal change through digital transformation. The agency's Pawan Udernani looks at how they joined forces to reimagine banking.

L'Oreal is reportedly planning to sell The Body Shop
L'Oreal is reportedly planning to sell The Body Shop

Emily Tan

L'Oréal is considering selling off The Body Shop for €1bn (£850m) due to the retail brand's poor performance.

Pepsi Max launches second year of Champions League sponsorship
Pepsi Max launches second year of Champions League sponsorship

Simon Gwynn

Pepsi Max has signed up Manchester City stars Sergio Agüero and Vincent Kompany, and Arsenal's Alexis Sánchez to star in its latest Champions League campaign.

How brands can own the innovation game
How brands can own the innovation game

Sonoo Singh

When 'owning the future' is at the top of both the business and marketing agenda, Sonoo Singh asks how brands can drive this transformation agenda forward.

Why parents didn't freak out when Lego unveiled its social network for kids
Why parents didn't freak out when Lego unveiled its social network for kids

Diana Bradley

Safety messaging about the Lego Life app was a key element of the communication strategy.

How P&G's charter will change the media landscape
How P&G's charter will change the media landscape

Andy Pearch

P&G's cry for more transparency has done the media industry a big service, writes the director and co-founder at MediaSense.

Service overtakes price among top concerns for food shoppers, survey shows
Service overtakes price among top concerns for food shoppers, survey shows

Simon Gwynn

UK shoppers are more likely to regard great service as "critically important" to their choice of grocery retailer than competitive price, new data reveals.

The final verdict on Super Bowl LI: Politics, giggles and the middle of the road
The final verdict on Super Bowl LI: Politics, giggles and the middle of the road

Eleftheria Parpis

Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones."

Kinetic launches OOH startup incubator
Kinetic launches OOH startup incubator

Emily Tan

Kinetic, a WPP out-of-home agency, has launched a startup incubator, KineticX, focused on location advertising technologies for out-of-home advertising.

How the Netherlands ranks as a global creative powerhouse
Promoted
How the Netherlands ranks as a global creative powerhouse

Invest In Holland

Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there...

Smile, you're on camera
Promoted
Smile, you're on camera

Eleanor Thornton-Firkin, Ipsos Connect UK

We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level

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