Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off' | Ex-Creston boss Elgie named chairman of The Marketing Group

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Campaign: Media February 28, 2017

Media news and analysis, powered by Media Week LATEST Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off' Matthew Chapman Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy. Ex-Creston boss Elgie named chairman of acquisitive The Marketing Group Gideon Spanier Don Elgie, the former chief executive of Creston, has been appointed chairman of The Marketing Group, the marketing services group that has bought more than a dozen small agencies. Social media less about fun as users become 'more like brands' Omar Oakes Social media users is considered by consumers as being less about fun than business as users become savvier about managing their online profiles. Media is broken and 'needs a total reset' Emily Tan Advertisers and agencies both seem to agree that clients are failing to lead on key media decisions, while agencies lack neutrality and are unable to provide data-driven insight. Is ad-blocking a declining problem for mobile marketers? Emily Tan Growth of ad-blocker adoption has slowed, but it may not be time to celebrate just yet. Reclaim the internet Chris Clarke Chris Clarke asked three years ago if the web was making everything shit. For many, recent months have provided a resounding answer. Now, he says, it's time to fight back. Should this be the last ever Mobile World Congress? Matt Jones "Mobile" is no longer about just the mobile phone and neither is Mobile World Congress, writes Manning Gottlieb OMD's head of mobile strategy. Trinity Mirror achieves 14% pretax profit growth despite ad revenue decline Daniel Farey-Jones News publisher Trinity Mirror has reported a 14% increase in statutory pre-tax profits for 2016, although it saw like-for-like print advertising revenues drop by 18%. Time to treat our 'post truth' phobia of empirical rules Ollie Joyce As our largely liberal-minded industry bemoans the polarized and "post truth" world, should we be challenging our own use of alternative facts? Facebook, Amazon and 7-Eleven are world's most 'mobile-ready' brands Emily Tan While Facebook, Amazon and 7-Eleven top the world charts in terms of mobile friendliness, Vodafone, Apple and Dove lead the UK. Blockchain set to remove intermediary brands that 'add no value' Matthew Chapman Brands that act as intermediaries but add no value will be cut out of the process by the adoption of blockchain, according to a panel of experts at Mobile World Congress. Campaign TV: What's the biggest trend in mobile right now? Georgina Brazier Campaign spoke to Lisa Donohue of Starcom Worldwide at Mobile World Congress about AI, the Internet of Things and the power of brand storytelling. Campaign TV: Will 5G mean the death of Wi-Fi? Georgina Brazier Campaign spoke to Bank of America's Lou Paskalis about the rise of 5G and what it will mean for marketers. Google: 'We are not perfect but the news industry has misunderstood us' Matthew Chapman Madhav Chinnappa, Google's director of strategic relations for news and publishers, says the news industry has misunderstood the role the tech giant plays in the ecosystem. Promoted January's Aerial Awards winner: KFC 'Money' Radiocentre Why January's winner hits all the right notes... Promoted The art of attention in the digital age Stuart Derrick Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. 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