MediaLink to open offices in London and Hong Kong within weeks after sale to Ascential | Molson Coors awards US media to UK incumbent Zenith

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Campaign: Media February 08, 2017

Media news and analysis, powered by Media Week LATEST MediaLink to open offices in London and Hong Kong within weeks after sale to Ascential Gideon Spanier MediaLink plans to open offices in London and Hong Kong within weeks as part of a rapid global expansion, following its $207m sale to Ascential. Michael Kassan's MediaLink sells to Cannes Lions owner Ascential in $207m deal Gideon Spanier Michael Kassan, known as one of the best networkers in the ad industry, has sold his media advisory business, MediaLink, to Ascential, the owner of Cannes Lions, for up to $207m (£167m). Molson Coors awards US media to UK incumbent Zenith Omar Oakes Molson Coors, the brewer, has expanded its relationship with Zenith as its media planning and buying agency for the UK, Ireland and US after a competitive pitch. AOL UK plugs Weve mobile data into programmatic platform Emily Tan AOL UK has signed a deal with O2-owned, mobile data provider, Weve, that will allow advertisers to target customers based on data from 16 million O2 users. Bulks: the language around free distribution needs to change Duncan Chater It's time to change the image of "bulks", writes Duncan Chater, the group revenue officer at Hearst Magazines UK. YouTube launches mobile live streaming Gurjit Degun YouTube has introduced mobile live streaming for those on its platforms that have more than 10,000 subscribers. Omnicom returns to revenue growth after global P&G and Volkswagen wins Omar Oakes Omnicom's capture of Procter & Gamble and Volkswagen media accounts last year has helped the US advertising giant secure a return to growth, while UK revenue was up 4.9%. Maxus UK appoints head of data as first chief strategy officer Emily Tan WPP media agency Maxus UK has promoted Alex Steer to the newly created post of chief strategy officer. WPP-backed Refinery29 agrees VoD deal with Sky Omar Oakes Refinery29, the WPP-backed digital media company for millennial women, has struck its first video on demand deal after agreeing to show its content on Sky. How P&G's charter will change the media landscape Andy Pearch P&G's cry for more transparency has done the media industry a big service, writes the director and co-founder at MediaSense. Why parents didn't freak out when Lego unveiled its social network for kids Diana Bradley Safety messaging about the Lego Life app was a key element of the communication strategy. Movers and shakers: DigitasLBi, Telegraph Media Group, Paysafe, Adam & Eve/DDB and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted The future of advertising is in your hands Getmemedia Discover how to tackle the industry's key challenges right now as well as future opportunities at ISBA's annual conference Promoted December's Aerial Awards winner: McDonald's 'Greg and Sean' Radiocentre Why December's winner is a fresh take on familiar territory... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business and Operations Assistant within a forward thinking Brand Agency Salary £25k - £30k Double You, London (Greater) Media Sales Executive £25-35k + OTE 10k Boomerang Media, Aldershot, Hampshire Digital Group Account Director Competitive Union Jackson, West London Celebrity Liaison and Press Officer £30,316 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Camden, London Digital Brand Manager - Carita, Decleor & Essie Competitive Salary + benefits L'Oreal UK, Hammersmith, London Junior Video Producer - Campaign £20-23k Haymarket Media Group, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Assistant Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Third Sector Recruitment Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Horticulture Week Jobs Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater)

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