Sainsbury's launches Home brand | Soul-searching at Unilever | O2 renews naming rights for arena

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Campaign Breakfast Briefing February 23, 2017

Latest Sainsbury's launches Home brand in non-food overhaul Gemma Charles Sainsbury's is aiming to boost its non-food offering by bringing its homeware under a single brand and transforming clothing arm Tu. Unilever reviewing business after aborted Kraft Heinz takeover bid Simon Gwynn An attempted acquisition of Unilever by Kraft Heinz last weekend may have fizzled out, but the experience has led to soul-searching at the Dove, Marmite and Persil maker over whether it is providing sufficient return to shareholders. O2 renews naming rights for The O2 in Greenwich in 10-year deal Gideon Spanier O2 has renewed the naming rights for The O2, the world's most successful entertainment arena, in a ten-year partnership with the London venue. Sky seeks ad agency amid sports channels shake-up Gurjit Degun Sky is speaking to creative agencies as it prepares to shake up its sports-subscription service. McDonald's caters to post-midnight munchies with Night Tube map Simon Gwynn McDonald's has created an interactive map app to assist Londoners in finding their nearest late-night restaurant. Ladbrokes Coral appoints the7stars Gideon Spanier Ladbrokes Coral has awarded its consolidated £40m media planning and buying account to the7stars after a closed pitch. UK ad-blocking levels stabilise at 22% Emily Tan IAB and YouGov believe the proportion of British adults who use the internet and are currently using ad-blocking software has stayed at 22% for the past year. Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level Promoted Who controls your fate? www.areyouthefuture.com May you find truth within all that junk. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR – Top Experiential Agency – £45-60k £55-65k Judi Patton, London (Central), London (Greater) Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London Marketing Manager (Product) up to £42k Carter Ferris, London Docklands Head of Marketing upto £60K basic pus bonus Morgan Rutherford Associates, London (Central), London (Greater) Senior Planner/Planning Director £60 – 90k + bens Direct Recruitment, London (Central), London (Greater) SENIOR ACCOUNT EXECUTIVE / ACCOUNT MANAGER – Shopper Marketing agency £23-30k depending on experience Judi Patton, London (Central), London (Greater) Account Executive £18-22,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Digital Account Manager £25-28,000 per annum + benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Research & Insight Project Manager Competitive Heathrow Airports Limited, London Heathrow Airport, Hounslow

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