Elon Musk gets into space tourism | Netflix boss eyes virtual reality | Chelsea Flower Show loses sponsor

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Campaign Breakfast Briefing February 28, 2017

Latest Elon Musk gets into space tourism with $70m moon trip Daniel Farey-Jones The Tesla entrepreneur Elon Musk has signed up two people to be paying passengers on a planned journey around the moon by his SpaceX company. Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off' Matthew Chapman Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy. Chelsea Flower Show loses headline sponsor Daniel Farey-Jones The Chelsea Flower Show has been hit by the loss of several sponsors of its show gardens, in addition to its headline sponsor M&G Investments calling time on its deal. Media is broken and 'needs a total reset' Emily Tan Advertisers and agencies both seem to agree that clients are failing to lead on key media decisions, while agencies lack neutrality and are unable to provide data-driven insight. Johnson & Johnson pursues empathy in an age of 'anxiety and mistrust' Matthew Chapman Johnson & Johnson president of global marketing services Debra Bass says the brand is putting empathy at the forefront of its activity at a tumultuous time for the world. UK consumers opt for familiar with British Airways topping brand ranking Emily Tan In a time of turbulence, British consumers seem to be opting for tried and true brands, with British Airways leading Superbrands' rankings for the fourth year running. PwC expresses 'deep regret' and pledges investigation after Oscars envelope blunder Robert Smith Professional services firm PwC, which is in charge of the Academy Awards ballot counting process, has issued an apology for its part in an embarrassing error at last night's ceremony. Promoted 3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's Thinkbox Adrian Rossi, joint ECD at AMVBBDO, reveals three great ads he admires but had nothing to do with Promoted Building brands with emotion: satisfaction over time Mark Stringer, PrettyGreen Nothing boosts brands like creating the most memorable experiences If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director £85000 - £90000 per annum The Great & The Good, London Senior Reporting Account Director - Design & Communications Agency c£65k + Bonus + bens/package Ann Sharman Recruitment, london (Central), London (Greater) Director of Brand and Communications £80,000 VMA Group, London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Devon Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Communications Executive Competitive Muller, Aldershot DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Senior Designer / Art Director £30-40K (DOE) Stellar, London (Central), London (Greater) Marketing Communications Lead Competitive Three, Maidenhead, Berkshire

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