This Week's Highlights: Find out who is in Campaign's Power 100 2016 | Power 100 Party: This is the greatest time to be a marketer, says Unilever's Keith Weed...and more

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Campaign: Brands February 11, 2017

Brand news and analysis, powered by Marketing This Week's Highlights Find out who is in Campaign's Power 100 2016 The Power 100 is the definitive guide to the marketing industry's brightest stars. Power 100 Party: This is the greatest time to be a marketer, says Unilever's Keith Weed Simon Gwynn The cream of the marketing industry came together last night to celebrate the unveiling of the Power 100 2016, in association with SapientRazorfish. Watch: Top marketers discuss their biggest challenges at Campaign's Power 100 party Georgina Brazier Last night saw the celebration of some of the most successful marketers in the industry - with Keith Weed taking the top spot as Marketer's Marketer of the year. Super Bowl 2017: the star brands of this year's ads Alex Player Campaign's roundup of 2017's best ads Pamela Anderson subverts Valentine's Day in Coco de Mer ad Brittaney Kiefer Pamela Anderson is fronting a campaign from Coco de Mer encouraging women to take back control of Valentine's Day. Brands accused of funding terror groups through online ads Omar Oakes Global brands are reportedly funding Islamic extremists, pornographers and white supremacists by unwittingly advertising on their websites. Which brands won big on social media at the Super Bowl? Sam Burne James Building supplies company 84 Lumber triumphed as the most-discussed brand on social media during last night's Super Bowl, thanks to its film about a Mexican family's journey to the US. How 'helpful banking' translated into digital transformation for RBS Pawan Udernani SapientRazorfish worked with RBS to fix customer "pain points" and drive internal change through digital transformation. The agency's Pawan Udernani looks at how they joined forces to reimagine banking. Here are the 10 most-viewed Super Bowl LI commercials online Ilyse Liffreing On a politically charged night, the ads that received the most attention didn't necessarily receive the most love. O2 marketing chief backs calls for improved digital transparency Simon Gwynn O2's chief marketing officer Nina Bibby has joined calls for third party oversight of digital ad viewing metrics as she prepares to chair the jury for this year's UK Effie awards. L'Oréal confirms it is considering selling The Body Shop Emily Tan In its FY2016 financial release published yesterday evening, Jean-Paul Agon, chairman and chief executive of L'Oréal, disclosed that the group was considering putting The Body Shop up for sale. Unilever acquires stake in brand-supported game Snatch Simon Gwynn Unilever is buying a stake in the brand-supported gaming platform Snatch and has signed Marmite as one of the app's first partners. Videos on social media do better in-feed, study finds Emily Tan The best-performing videos on social media are within a user's feed, on silent mode and shorter than 15 seconds, according to a study by Twitter and Omnicom Media Group. Pepsi Max launches second year of Champions League sponsorship Simon Gwynn Pepsi Max has signed up Manchester City stars Sergio Agüero and Vincent Kompany, and Arsenal's Alexis Sánchez to star in its latest Champions League campaign. Climate Coalition brings together A-list actors for third annual campaign Simon Gwynn A campaign from an alliance of charities and organisations dedicated to tackling climate change has signed up actors Charles Dance, Miranda Richardson, Jason Isaacs and David Gyasi for the latest stage of its campaign, "Show the love". Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level Promoted Why Maxus UK's Anna Hickey is a fan of slap and tickle Anna Hickey, Maxus UK We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Interim Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Senior Marketing Executive Competitive DHi Group, London Marketing Manager £35000 per annum Brand Recruitment, Oxfordshire, Bicester / Newbury, Berkshire / Oxfordshire, Abingdon Media Marketing Executive Competitive Manchester United Limited, This role will be based at the Stadium Site, Chester Road Building Head of Delivery circa £75k Corporate Communications Recruitment, London (West), London (Greater) Digital Group Account Director Competitive Union Jackson, West London ACCOUNT DIRECTOR Competitive KHWS, London ACCOUNT DIRECTOR Competitive KHWS, London Marketing Manager Competitive KHWS, London CRM Analytics Insight Manager Competitive Costa, Dunstable

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