The big adland divide: culture vs collateral | Snapchat news and rumours fly ahead of IPO

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Campaign 18:05 February 20, 2017

The five things you need to know today Most read The big adland divide: culture vs collateral David Golding The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding. Tech Snapchat news and rumours fly ahead of IPO: spectacles, smartphones and Kate Nash Emily Tan As Snap's proposed date for its IPO draws nigh, rumours of a Snapchat smartphone have sprung up, amid news of the departure of a senior ad exec and the online launch of its Spectacles. Advertising Eurostar encourages 'travel state of mind' in New Wave-style ad Brittaney Kiefer Eurostar is encouraging people to embrace new experiences in an ad campaign inspired by New-Wave cinema. Marketing A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead Daryl Fielding Daryl Fielding, who has worked with both companies, gives her view on the aborted merger. Media Deutsche Telekom launches 'super-progressive' €450m European media review Gideon Spanier Deutsche Telekom has put its estimated €450m (£385m) media-buying account up for pitch as part of a radical review of its broader communications strategy across Europe. Also in the news The Sun overtakes Mirror to be second biggest UK newspaper website The Sun has overtaken rival the Daily Mirror's monthly audience for the first time since Rupert Murdoch's red-top dropped its paywall in 2015. McDonald's "Shops" by Leo Burnett London McDonald's takes a dig at hipster coffee joints in its latest campaign for McCafé. How can we restore faith in programmatic for brands? We urgently need more transparency and an industry-wide standard that creates a fair system. Promoted Who controls your fate? www.areyouthefuture.com May you find truth within all that junk. Promoted Tips from the top with Peter Souter Eleanor Hawkins In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR – Top Experiential Agency – £45-60k £55-65k Judi Patton, London (Central), London (Greater) Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London Marketing Manager (Product) up to £42k Carter Ferris, London Docklands Head of Marketing upto £60K basic pus bonus Morgan Rutherford Associates, London (Central), London (Greater) Senior Planner/Planning Director £60 – 90k + bens Direct Recruitment, London (Central), London (Greater) SENIOR ACCOUNT EXECUTIVE / ACCOUNT MANAGER – Shopper Marketing agency £23-30k depending on experience Judi Patton, London (Central), London (Greater) Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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