Saturday edition: O2 renews naming rights for The O2 | Snapchat news and rumours fly ahead of IPO

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Campaign: Media February 25, 2017

Media news and analysis, powered by Media Week THIS WEEK'S HIGHLIGHTS O2 renews naming rights for The O2 in Greenwich in 10-year deal Gideon Spanier O2 has renewed the naming rights for The O2, the world's most successful entertainment arena, in a ten-year partnership with the London venue. Snapchat news and rumours fly ahead of IPO: spectacles, smartphones and Kate Nash Emily Tan As Snap's proposed date for its IPO draws nigh, rumours of a Snapchat smartphone have sprung up, amid news of the departure of a senior ad exec and the online launch of its Spectacles. YouTube to stop 30-second unskippable ads Emily Tan Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats. Intrusive social ads should be avoided, experts say Emily Tan Brands should move away from intrusive ad formats regardless of the options offered by social media platforms, industry experts have said. Google submits YouTube to Media Ratings Council audit Emily Tan Google has committed to having YouTube's metrics audited by the Media Rating Council. Sky seeks ad agency amid sports channels shake-up Gurjit Degun Sky is speaking to creative agencies as it prepares to shake up its sports-subscription service. Footballer resigns over piegate stunt for Sun betting website Gideon Spanier A footballer who was shown on camera eating a pie during a FA Cup match has been forced to resign after it was revealed he was taking part in a stunt for Sun Bets, The Sun's gambling website. The Sun overtakes Mirror to be second biggest UK newspaper website Gideon Spanier The Sun has overtaken rival the Daily Mirror's monthly audience for the first time since Rupert Murdoch's red-top dropped its paywall in 2015. Deutsche Telekom launches 'super-progressive' €450m European media review Gideon Spanier Deutsche Telekom has put its estimated €450m (£385m) media-buying account up for pitch as part of a radical review of its broader communications strategy across Europe. Evening Standard launches month-long food festival Omar Oakes The London Evening Standard is launching the UK's biggest food festival with a month-long programme of events sponsored by Westfield, Cobra and Fortnum & Mason. Why Renault switched its media budget to target a wider pool of consumers Simon Gwynn Renault will put half of its media budget by 2019 into targeting consumers not actively looking for a car, up from just 10% currently. The big three: Mobile trends for 2017 Antoine Barbier Adobe's Antoine Barbier pinpoints three key developments in mobile that will dominate 2017 and beyond. WhatsApp Status delivers another 'kick in the teeth' for Snapchat Emily Tan Facebook has been steadily incorporating more Snapchat-like features into its platforms. The latest, WhatsApp Status, could seriously limit Snapchat's growth in developing countries. Facebook challenges Snapchat with WhatsApp status update Emily Tan Soon after launching Instagram Live Stories, Facebook has made an update to WhatsApp that again challenges Snapchat ahead of its IPO. Publicis Media rolls out NextTechNow globally for clients Emily Tan Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech start-ups to Shanghai, Singapore, Warsaw and Dubai. ITV to move prime time production out of London Simon Gwynn ITV will bring all of its London staff together under one roof when it builds a new HQ on the site of its South Bank studios. Promoted Building brands with emotion: satisfaction over time Mark Stringer, PrettyGreen Nothing boosts brands like creating the most memorable experiences Promoted Building brands with emotion: wake up to mood music Mark Barber, Radiocentre As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power? If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. 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