Walkers launches Champions League campaign for sharing packs | Carling aims for simplicity with brand refresh | TalkTalk appoints former marketer Tristia Harrison as to replace Dido Harding

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Campaign: Brands February 01, 2017

Brand news and analysis, powered by Marketing LATEST Walkers launches Champions League campaign for sharing packs Simon Gwynn Walkers is today launching an eight-week TV campaign coinciding with the first knockout round of the Uefa Champions League. Carling aims for simplicity with brand refresh Simon Gwynn Molson Coors has unveiled a redesign for its Carling product range - a week after Havas London was appointed as the lager brand's new creative agency. TalkTalk appoints former marketer Tristia Harrison as to replace Dido Harding Omar Oakes Dido Harding is stepping down as chief executive of TalkTalk after seven years and will be replaced by Tristia Harrison, the telecoms provider's managing director and former marketing director of Carphone Warehouse. WPP poised to scoop Walgreens Boots Alliance global accounts in $600m coup Gideon Spanier WPP is poised to land Walgreens Boots Alliance's media and creative accounts in an estimated $600m global coup. Google dethrones Apple as world's most valuable brand Simon Gwynn Google is once again the world's most valuable brand, according to the latest Brand Finance Global 500 list, after it closed a gap of almost $60bn to overtake Apple, which had held the top spot since 2012. Apple returns to revenue growth with bumper iPhone sales Omar Oakes Apple has posted the highest quarterly revenue in its history as earnings jumped 3% year on year to $78.35bn (£62.39bn) in the last three months of 2016. How VW overtook Toyota in sales despite emissions scandal Emily Tan While the emissions scandal essentially set VW sales back a year in 2015, its swift brand restructure and strength in China helped it overtake Toyota in 2016. FA raids Microsoft for new head of marketing Simon Gwynn The Football association has appointed Georgina Lewis, currently head of digital at Microsoft, as its head of marketing. Heineken extends Champions League football sponsorship Omar Oakes Heineken as extended its 23-year sponsorship of the Uefa Champions League for a further three years for an undisclosed amount. British Heart Foundation to take over The Sun with 'unexpected' ads Brittaney Kiefer The British Heart Foundation will take over The Sun with press ads written live in response to editorial coverage in a campaign highlighting the unexpected devastation of heart disease. Gillette partners with world's biggest esports event company ESL Simon Gwynn P&G male grooming brand Gillette is getting into the lucrative esports market by sponsoring the Intel Extreme Masters event in Katowice, Poland this month, and unveiling one of the biggest stars in esports as its latest ambassador. Amnesty social campaign lets refugees respond in real time to tweeters Brittaney Kiefer Amnesty International is raising support for the refugee crisis with a social media campaign enabling refugees to respond in real time to tweets. Young people demand honesty from online brands Sonoo Singh Honesty, loyalty and sincerity are the top values that young people are seeking from brands, a study from McCann Worldgroup has found. Watch: Inside the new Tastemade studios Georgina Brazier Tastemade, the global food and lifestyle video-sharing platform, has launched a new studio in the heart of London's Shoreditch. Movers and shakers: Havas, BBC, John Lewis, Vogue, Ford, Birds Eye, Publicis and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted December's Aerial Awards winner: McDonald's 'Greg and Sean' Radiocentre Why December's winner is a fresh take on familiar territory... Promoted How do we solve a problem like creativity? Stuart Derrick Marketers, creatives and media owners were invited by Posterscope to discuss out-of-home creativity. Campaign's Stuart Derrick listened in If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Marketing Executive Competitive Manchester United Limited, This role will be based at the Stadium Site, Chester Road Building Marketing Manager - Retail £50k - £60k Silver Stone Search & Selection, Berkshire Communications Manager- business with a purpose for an exemplary writer £40k - 50k per year + benefits The Works Search Ltd, London (Central), London (Greater) Strategy Director - Global Brand & Design Agency £65,000 - £85,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon Senior Account Director £50000 - £70000 per annum The Great & The Good, London CRM Executive Competitive English National Opera, London User Experience Manager £Competitive + Benefits Costa, Holborn, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Assistant Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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