Huawei targets 'new cosmopolitan' as it rapidly expands European marketing team | Nokia 3310 reborn in 'colourful reimagining' of classic phone | What brands really want from mobile is measurement, attribution and creativity

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Campaign: Brands February 27, 2017

Brand news and analysis, powered by Marketing LATEST Huawei targets 'new cosmopolitan' as it rapidly expands European marketing team Matthew Chapman Huawei is targeting a "new cosmopolitan" audience as it backs away from celebrities in its advertising and significantly increases the size its European marketing operations. Nokia 3310 reborn in 'colourful reimagining' of classic phone Matthew Chapman The Nokia 3310, the phone that was renowned for its sturdiness and seemingly never-ending battery life, is returning in a "colourful reimagining". What brands really want from mobile is measurement, attribution and creativity Scott Curtis Brands need to focus on a few priorities for mobile marketing, rather than worry about every tech innovation, says Publicis Media's European mobile strategy chief. A phone innovation Alexander Bell would approve of Dino Burbidge While mobile develops at break-neck speeds, Itaru Sasaki's "wind phone" reminds us to slow down and remember what makes communication magical. AB InBev: Bud Light will be Budweiser's 'kid brother' Simon Gwynn Bud Light will appeal to young drinkers seeking a lower-alcohol beer with a more contemporary image, according to AB InBev, which is making a second attempt to introduce the US's number one beer brand to the UK. Exclusive: Samsung awards a different kind of filmmaker during the Oscars Kathryn Luttner The brand taps YouTuber Casey Neistat to give an acceptance speech for the selfie stick generation. 100 years of keeping calm and carrying on John Tylee From challenging German propaganda during the Great War to the latest campaign tackling extremism, government communications remain unique, John Tylee writes. Nils Leonard launches eco-friendly coffee brand Kate Magee Nils Leonard, the former chairman and chief creative officer of Grey London, has launched a coffee brand that aims to shake up the coffee capsule market. Autonomous cars shouldn't mean a hands-free future Daniele Schillaci Autonomous vehicles are facing a technological divide, and the winners will be the brands that keep the driver in control, argues Nissan's VP for marketing. Review recap: Sky, Haven, Wayfair Staff Campaign's weekly round-up of advertising and media accounts that are under review by brands. Dolce & Gabbana casts customers in Milan catwalk show Daniel Farey-Jones Fashion house Dolce & Gabbana has hit the headlines for an offbeat showcase that featured customers and social media influencers instead of models. Waterstones criticised over 'unbranded' high street shops Daniel Farey-Jones Chain bookstore Waterstones has been criticised by local traders for opening three shops that look like small independent outlets. Promoted Building brands with emotion: changing the world with a sweater Gianluca Pastore, Benetton Benetton, which has long been both castigated and lauded for using shocking images in ads to sell its products, lays out its rationale for doing so. Promoted The time is now to work in shopper strategy Lisa Gills Lisa Gills, associate director of planning & strategy at DNA Recruit, discusses the lack of planning talent and why it's worth having shopper strategy expertise on your CV If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Subscriptions Marketing Manager £32,000-£36,000 (inc bonus) Lloyd Recruitment Services, Croydon (City/Town), London (Greater) Marketing & New Business Manager £50000 - £55000 per annum + benefits and OTE in the region of £60,000 The Great & The Good, London, City of London Senior Marketing Manager – Acquisition and Brand Competitive Salary + benefits PSD Group, Milton Keynes Head of Marketing upto £60K basic pus bonus Morgan Rutherford Associates, London (Central), London (Greater) Communications Executive Competitive Muller, Aldershot DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Senior Account Manager – Luxury, Fashion & Media Competitive Heathrow Airports Limited, London Heathrow Airport, Hounslow CRM Analytics Insight Manager Competitive Costa, Dunstable Data Analyst – Apps Competitive + Benefits Costa, Holborn and Covent Garden, London (Greater)

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