Why it's good that the Kraft Heinz merger with Unilever is dead | Kraft drops Unilever mega-merger bid | Brands are sitting up and taking notice of the esports phenomenon

View in web browser | Add to safe senders list

Campaign: Brands February 20, 2017

Brand news and analysis, powered by Marketing LATEST A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead Daryl Fielding Daryl Fielding, who has worked with both companies, gives her view on the aborted merger. Kraft drops Unilever mega-merger bid Emily Tan US food giant Kraft Heinz has withdrawn its offer to merge with Unilever following public rejection of its offer. Brands are sitting up and taking notice of the esports phenomenon Harry Lang With soaring popularity and even its own betting market, esports is now big money. Brands need to understand this phenomenon, writes Pinnacle's marketing director. Eurostar encourages 'travel state of mind' in New Wave-style ad Brittaney Kiefer Eurostar is encouraging people to embrace new experiences in an ad campaign inspired by New-Wave cinema. Yahoo strikes global content partnership deals with premium UK media Emily Tan The platform has struck a content partnership deal with newsbrands The Telegraph, The Guardian, The Independent, The Evening Standard and Hearst UK. Uber launches investigation into sexual harassment claims Emily Tan Uber has launched an "urgent investigation" after a former employee made allegations of sexual harassment. Will Mobile World Congress bring us more 'humanised' technology? Elav Horwitz More human technologies can open up new ways in which brands can insert themselves as part of consumer experiences, says McCann's global innovation director. Extreme convenience: How delivery became marketing's biggest disruptor Nicola Kemp With consumers' expectations growing all the time, brands are recognising the need to create seamless buying experiences. Nicola Kemp meets the founders of one such company and explores how delivery has become marketing's biggest disruptor. Review recap: Deutsche Telekom, ITV, EA Sports Staff Campaign's weekly round-up of account moves across advertising and media. Promoted Why Maxus UK's Anna Hickey is a fan of slap and tickle Anna Hickey, Maxus UK We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. Promoted "Because I said so" - how mum-powered marketing works for brands Getmemedia The Talk to Mums platform is where mums meet products and trusted brand conversations start If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Manager - consumer branding and design agency £28000 - £32000 per annum Gabriele Skelton, London Head of SEO Competitive! Fetch, E1 6JJ, London (Greater) Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Senior Marketing Executive Competitive DHi Group, London Data Analyst – Apps Competitive + Benefits Costa, Holborn and Covent Garden, London (Greater) CRM Analytics Insight Manager Competitive Costa, Dunstable Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Devon Agency Sales Manager Depending on experience + uncapped OTE + benefits EchoMany, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000