ITV hunts creative agency to handle secret project | Gunn Report for Media 2016 | Anna Watkins appointed chief executive of MoFilm

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Campaign: Media February 16, 2017

Media news and analysis, powered by Media Week LATEST ITV hunts creative agency to handle secret project Maisie McCabe ITV is speaking to advertising and CRM agencies ahead of a pitch for a new service. Gunn Report for Media 2016 Isabelle Musnik Heineken surpassed Coca-Cola and McDonald's to become the most-awarded advertiser last year. Anna Watkins appointed chief executive of MoFilm Omar Oakes Anna Watkins has been appointed chief executive of MoFilm, six months after she joined the crowdsourcing platform from Guardian Labs. OMD scoops Uber media brief Gurjit Degun Uber, the taxi app, has appointed OMD to its international media account, including in the UK, Russia and France, after a competitive pitch. Netflix's The Crown tops BPG Awards nominations in challenge to traditional TV Gideon Spanier The Netflix drama The Crown has topped the nominations for the Broadcasting Press Guild Awards, showing that on-demand platforms can produce high-end programmes to compete with traditional broadcasters. When earnouts go wrong: how to make sure it doesn't happen to you Keith Hunt There is always a chance that an earnout won't deliver as hoped but there are ways for a vendors to protect itself, writes Keith Hunt. Sainsbury's is taste of things to come for media shops Gideon Spanier Sometimes an account move has wider implications. So it is with M/SIX's snatching of Sainsbury's £100m media business. More than half of Snapchat users open, watch branded content Alexander Neely A new report shows a high willingness among users to engage with advertisers. London Dungeon sorry for morbid Valentine's Day jokes Omar Oakes The London Dungeon has apologised for a "dark" Valentine's Day campaign on social media that joked about dead prostitutes and murderers. Dentsu Aegis Network pledges to donate 50,000 hours to schools by 2020 Gurjit Degun Dentsu Aegis Network is setting up a programme to work with UK schools, and pledged to donate 50,000 hours by 2020. Amazon topped UK mobile and desktop search spend in 2016 Emily Tan Amazon.co.uk not only spends heavily on desktop search in the UK, it also leads the pack in when it comes to mobile search. Watch: Inside the Good Housekeeping Institute for magazine's 95th anniversary Georgina Brazier Good Housekeeping celebrates its 95th anniversary this month, alongside success in the latest ABCs. visited the Good Housekeeping Institute in Soho to find out the key to their winning strategy. Promoted The future of advertising is in your hands Edward Craig Discover how to tackle the industry's key challenges right now as well as future opportunities at ISBA's annual conference Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Development Director - Media Up to £50,000 + com ote £65,000+ + car + bens inc healthcare b3-media, West Sussex Digital Strategist - Media Agency - £75K/£100K £75000 - £100000 per annum + Bonus + Agency Benefits Ultimate Asset, London Media Sales Executive £30-40k + OTE 10k Boomerang Media, Aldershot, Hampshire, Surrey Greater London New Business Director - Haymarket Network Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Manager - Conference & Incentive Travel (C&IT) Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Digital Brand Manager - Carita, Decleor & Essie Competitive Salary + benefits L'Oreal UK, Hammersmith, London Junior Video Producer - Campaign £20-23k Haymarket Media Group, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Assistant Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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