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Confidence plunges among ad execs Gideon Spanier Confidence among advertising and media industry leaders about the prospects for their own companies has fallen to a four-year low, according to a survey of 600 senior executives at brands, agencies and media owners. | |
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Snapchat braces for ad challenge Emily Tan Snapchat faces the tricky challenge of attracting more users to better appeal to brands without alienating its core teenage user base after floating. | |
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My Media Week: Dan Hagen, Carat Hayley Hayes Dan Hagen, chief strategy officer at Carat, visits Dublin for a big client presentation and tries in vain to avoid the social media echo chamber. | |
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Tips from the top with Peter Souter Eleanor Hawkins In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. | |
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