Find out who is in Campaign's Power 100 2016 | Power 100 2016: Marketers who go above and beyond | Getting into the 100 club

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Campaign: Brands February 09, 2017

Brand news and analysis, powered by Marketing LATEST Find out who is in Campaign's Power 100 2016 The Power 100 is the definitive guide to the marketing industry's brightest stars. Power 100 2016: Marketers who go above and beyond Sonoo Singh As part of our Power 100 coverage, we celebrate marketers who manage to go beyond their roles and reach the highest levels of business. Getting into the 100 club Claire Beale We're celebrating brilliant marketers who not only build brands and businesses but who do so through developing real partnerships with their agency suppliers. Brands accused of funding terror groups through online ads Omar Oakes Global brands are reportedly funding Islamic extremists, pornographers and white supremacists by unwittingly advertising on their websites. Unilever acquires stake in brand-supported game Snatch Simon Gwynn Unilever is buying a stake in the brand-supported gaming platform Snatch and has signed Marmite as one of the app's first partners. Snapchat braces for ad challenge Emily Tan Snapchat faces the tricky challenge of attracting more users to better appeal to brands without alienating its core teenage user base after floating. Robinsons launches home delivery service Simon Gwynn Britvic's squash brand, Robinsons, is piloting home delivery service "Fruit Drop" in a bid to encourage UK consumers to drink more water. All you need to know about Super Bowl LI Kate Magee Last Sunday was the biggest advertising moment of the year in the US. Kate Magee brings us the lowdown on the event. Videos on social media do better in-feed, study finds Emily Tan The best-performing videos on social media are within a user's feed, on silent mode and shorter than 15 seconds, according to a study by Twitter and Omnicom Media Group. Harness the power of ads, Public Health England told Simon Gwynn Advertising is a more effective tool for driving healthy eating than "naming and shaming" sectors seen not to be doing enough to reduce sugar, industry bodies have said. BBH and Lad Bible executives back start-up VR video platform Omar Oakes The co-founder of The Lad Bible and senior executives from Bartle Bogle Hegarty and ITN Productions are backing a new matchmaking service for brands and creators of 360-video and VR content. Promoted FutureVision: Redefining luxury for a self-driving future R/GA Mark Aikman, general manager of marketing services at Mercedes-Benz USA, discusses the luxury brand's latest E-Class, its personalised connected car smartphone app, Mercedes Me, and the future of cars with R/GA's Mercedes-Benz USA business lead, Helder Santo Promoted Navigating the complex world of attribution Irina Pessin, data2decisions USA In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Interim Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Senior Marketing Executive Competitive DHi Group, London Marketing Manager £35000 per annum Brand Recruitment, Oxfordshire, Bicester / Newbury, Berkshire / Oxfordshire, Abingdon Media Marketing Executive Competitive Manchester United Limited, This role will be based at the Stadium Site, Chester Road Building Head of Delivery circa £75k Corporate Communications Recruitment, London (West), London (Greater) Digital Group Account Director Competitive Union Jackson, West London CRM Analytics Insight Manager Competitive Costa, Dunstable Multi-Channel Acquisition Manager Competitive Salary + benefits L'Oreal UK, Hammersmith, London Marketing Manager - Active Cosmetics Divison - Vichy and Roger & Gallet Competitive Salary + benefits L'Oreal UK, Hammersmith, London Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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