'This girl can' moves from advertising to activism | Sky seeks agency | TBWA buys stake in Lucky Generals

 

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Campaign: Agencies February 23, 2017

LATEST 'This girl can' moves from advertising to activism Nicola Kemp Sport England wants to avoid the 'difficult second album' with the next wave of its groundbreaking 'This girl can' activity, which has morphed a campaign into a community. Sky seeks ad agency amid sports channels shake-up Gurjit Degun Sky is speaking to creative agencies as it prepares to shake up its sports-subscription service. TBWA buys majority stake in Lucky Generals Maisie McCabe TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013. More countries join call for stricter production rules Brittaney Kiefer The debate around stricter guidelines for ad agency production arms has gathered steam as production companies in France, Germany and the US have pledged not to pitch against agencies' in-house divisions. Vauxhall picks Mother for SUV launch campaign Simon Gwynn Vauxhall Motors has appointed Mother to create the launch campaign for its new SUV model, Crossland X, following a competitive pitch. Haven seeks agency ahead of ad push Omar Oakes Haven, the holiday company, is seeking an ad agency for strategy and creative work ahead of a new campaign. Unilever launches site to publicise roster agencies Simon Gwynn Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website The Agency List. There's more to life than profit Claire Beale If you've got fire in your belly and passion in your breast, you want to work for a company that's doing the right thing. Ad fraud solutions need to be mobile-first Libby Robinson Ahead of Mobile World Congress in Barcelona, M&C Saatchi Mobile's managing director issues a warning about tackling ad fraud. A view from Dave Trott: Real life is analogue Dave Trott In 1970, Otis Johnson was arrested for assaulting a cop. Promoted Who controls your fate? www.areyouthefuture.com May you find truth within all that junk. The Work Tesco Bank "Pet research group" by BBH London Research groups can be a difficult bunch at the best of times. But when the participants are all cats and dogs, you're just asking for trouble. Pick of the week: Hula Hoops "Sorry! I've got my hands full" by BMB Gurjit Degun Gurjit Degun feels nostalgic watching the Hula Hoops ad. Turkey of the week: The London Dungeon "Dark Valentine" Omar Oakes Omar Oakes is not impressed by this crass Valentine's Day social media campaign, which comprised deliberately provocative statements about dead prostitutes, sexually transmitted diseases and Jack the Ripper. More ALSO IN THE NEWS Intrusive social ads should be avoided, experts say Emily Tan Brands should move away from intrusive ad formats regardless of the options offered by social media platforms, industry experts have said. Ad icons to promote 100 years of British advertising Staff Jenny Green and Paul Ray, art director and deputy creative director at Chapter, have won the competition to design a campaign publicising the IPA's Festival of British Advertising, which launches in March at the Old Truman Brewery. Google, Facebook and the rest of the digital kids are growing up Sanjay Nazerali It's time for young digital upstarts, Google, Facebook and their like to grow up, take responsibility and get regulated, says Carat Global's Sanjay Nazerali. UK ad-blocking levels stabilise at 22% Emily Tan IAB and YouGov believe the proportion of British adults who use the internet and are currently using ad-blocking software has stayed at 22% for the past year. Promoted 'We have reached 'peak screen' - a concept which is both exciting and terrifying' Damian Blackden Eleanor Kahn Damian Blackden, worldwide chief strategy officer at Maxus, tells Jenny Bullis about experimenting with other people's money, how data informs creativity and why sound is making a big comeback If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs New Business Director £65000 - £70000 per annum + OTE £100k++ The Great & The Good, London, West London Global Retail Director - Global Network Agency - South Korea £250,000 per annum DNA Recruit, South Korea Graphic Designer II Competitive Nike, Hilversum, Netherlands Design Director | Agency | Bedfordshire £45000 - £55000 per annum Pitch Consultants, Bedfordshire Senior Account Manager - global campaigns + branding £35000 - £40000 per annum Gabriele Skelton, London Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Digital Designer Competitive+ Benefits OLIVER Group, Glasgow, Glasgow City Digital Senior Account Manager Competitive + Benefits OLIVER Group, Blackfriars, London Creative Artworker - German Speaking DOE OLIVER Group, Chiswick Riverside, London (Greater)

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