Honda launches 'real view' test drive in biggest European content programme | TBWA buys majority stake in Lucky Generals

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Campaign 18:05 February 22, 2017

The five things you need to know today Most read Honda launches 'real view' test drive in biggest European content programme Omar Oakes Honda has launched what it claims to be its biggest-ever European content programme with a "real view" test drive experience. Tech WhatsApp Status delivers another 'kick in the teeth' for Snapchat Emily Tan Facebook has been steadily incorporating more Snapchat-like features into its platforms. The latest, WhatsApp Status, could seriously limit Snapchat's growth in developing countries. Advertising TBWA buys majority stake in Lucky Generals Maisie McCabe TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013. Marketing Emma Watson's new fashion Instagram will feature only eco-friendly brands Ilyse Liffreing Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts Media Footballer resigns over piegate stunt for Sun betting website Gideon Spanier A footballer who was shown on camera eating a pie during a FA Cup match has been forced to resign after it was revealed he was taking part in a stunt for Sun Bets, The Sun's gambling website. Also in the news Movers and shakers: JWT, Ralph Lauren, Mo Film, Manchester United and more Campaign's weekly round-up of the hires, departures and promotions across the industry. How the smartphone killed conversation When you get a phone call these days the first assumption may well be that it is a wrong number or a rogue pocket dial, a shift with significant implications for brands. Stella Artois launches third year of 'Buy a lady a drink' campaign Stella Artois has once again signed up Matt Damon to appear in a pair of TV and cinema ads, created by Mother, to promote its partnership with water.org, the charity co-founded by Damon. Promoted Why Maxus UK's Anna Hickey is a fan of slap and tickle Anna Hickey, Maxus UK We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. Promoted Sound advice: How to reach new audiences through streaming audio Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR – Top Experiential Agency – £45-60k £55-65k Judi Patton, London (Central), London (Greater) Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London Marketing Manager (Product) up to £42k Carter Ferris, London Docklands Head of Marketing upto £60K basic pus bonus Morgan Rutherford Associates, London (Central), London (Greater) Senior Planner/Planning Director £60 – 90k + bens Direct Recruitment, London (Central), London (Greater) SENIOR ACCOUNT EXECUTIVE / ACCOUNT MANAGER – Shopper Marketing agency £23-30k depending on experience Judi Patton, London (Central), London (Greater) Account Executive £18-22,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Digital Account Manager £25-28,000 per annum + benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Research & Insight Project Manager Competitive Heathrow Airports Limited, London Heathrow Airport, Hounslow

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