This Girl Can moves from advertising to activism | Sainsbury's launches Home brand in non-food overhaul

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Campaign 18:05 February 23, 2017

The five things you need to know today Most read 'This girl can' moves from advertising to activism Nicola Kemp Sport England wants to avoid the 'difficult second album' with the next wave of its groundbreaking 'This girl can' activity, which has morphed a campaign into a community. Tech The tech brands that could make a comeback at Mobile World Congress Jo Moore Lenovo's worldwide executive brand director shares her predictions for Mobile World Congress this year. Advertising McDonald's caters to post-midnight munchies with Night Tube map Simon Gwynn McDonald's has created an interactive map app to assist Londoners in finding their nearest late-night restaurant. Marketing Sainsbury's launches Home brand in non-food overhaul Gemma Charles Sainsbury's is aiming to boost its non-food offering by bringing its homeware under a single brand and transforming clothing arm Tu. Media Sky seeks ad agency amid sports channels shake-up Gurjit Degun Sky is speaking to creative agencies as it prepares to shake up its sports-subscription service. Also in the news Starbucks introduces Guinness-style nitro cold brew to UK Starbucks is launching Nitro Cold Brew coffee in the UK as it hopes to "revolutionise" the cold coffee category. Unilever reviewing business after aborted Kraft Heinz takeover bid An attempted acquisition of Unilever by Kraft Heinz last weekend may have fizzled out, but the experience has led to soul-searching at the Dove, Marmite and Persil maker over whether it is providing sufficient return to shareholders. Ad icons to promote 100 years of British advertising Jenny Green and Paul Ray, art director and deputy creative director at Chapter, have won the competition to design a campaign publicising the IPA's Festival of British Advertising, which launches in March at the Old Truman Brewery. Promoted Transformation and the case for change Nigel Vaz, Publicis.Sapient As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz. Promoted Can you make an impression with standout creative? Eleanor Hawkins Campaign, Primesight and Talenthouse are looking for the next standout large-format creative with their final creative callout in the series, aiming to put one creative and one charity in the spotlight. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs PROJECT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater) Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London Marketing Manager (Product) up to £42k Carter Ferris, London Docklands Head of Marketing upto £60K basic pus bonus Morgan Rutherford Associates, London (Central), London (Greater) Senior Planner/Planning Director £60 – 90k + bens Direct Recruitment, London (Central), London (Greater) SENIOR ACCOUNT EXECUTIVE / ACCOUNT MANAGER – Shopper Marketing agency £23-30k depending on experience Judi Patton, London (Central), London (Greater) CRM Analytics Insight Manager Competitive Costa, Dunstable Data Analyst – Apps Competitive + Benefits Costa, Holborn and Covent Garden, London (Greater) Senior Account Manager – Luxury, Fashion & Media Competitive Heathrow Airports Limited, London Heathrow Airport, Hounslow Account Executive £18-22,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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