YouTube launches mobile live streaming | How 'helpful banking' translated into digital transformation for RBS

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Campaign 18:05 February 08, 2017

The five things you need to know today Most read YouTube launches mobile live streaming Gurjit Degun YouTube has introduced mobile live streaming for those on its platforms that have more than 10,000 subscribers. Tech How 'helpful banking' translated into digital transformation for RBS Pawan Udernani SapientRazorfish worked with RBS to fix customer "pain points" and drive internal change through digital transformation. The agency's Pawan Udernani looks at how they joined forces to reimagine banking. Advertising Oliver hires Unilever creative Andrew Ferguson from R/GA Omar Oakes Oliver has poached R/GA's group creative director for Unilever, Andrew Ferguson, following the in-house agency specialist's Unilever win last year. Marketing L'Oreal is reportedly planning to sell The Body Shop Emily Tan L'Oréal is considering selling off The Body Shop for €1bn (£850m) due to the retail brand's poor performance. Media MediaLink to open offices in London and Hong Kong within weeks after sale to Ascential Gideon Spanier MediaLink plans to open offices in London and Hong Kong within weeks as part of a rapid global expansion, following its $207m sale to Ascential. Also in the news Movers and shakers: DigitasLBi, Telegraph Media Group, Paysafe, Adam & Eve/DDB and more Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. The Climate Coalition "#ShowTheLove" by RSA Films Charles Dance and Miranda Richardson join the cast in The Climate Coalition's "love song to the world". My Media Week: Dan Hagen, Carat Dan Hagen, chief strategy officer at Carat, visits Dublin for a big client presentation and tries in vain to avoid the social media echo chamber. Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level Promoted Convenience and health fuel 2017's best products Stephen Graves 2017's Product of the Year Awards have seen consumers highlight health, convenience and waste-reduction as their defining trends If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Marketing Executive Competitive Manchester United Limited, This role will be based at the Stadium Site, Chester Road Building Offline Media Account Director and Manager Competitive + Benefits McCann Central, Birmingham, West Midlands Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Senior Sales Manager Salary commensurate with experience plus a generous commission structure Forrest Media, London (Central), London (Greater) Digital Group Account Director Competitive Union Jackson, West London Account Director - promotional marketing and branded merchandising agency £50-60k plus generous 3 tier bonus structure, pension plus other benefits The Jefferson Group, Luton, Bedfordshire area Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Manager - Conference & Incentive Travel (C&IT) Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Celebrity Liaison and Press Officer £30,316 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Camden, London CRM Analytics Insight Manager Competitive Costa, Dunstable

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