Sunday, 12 February 2017

Marketing's brightest stars | The new breed of media leaders | Why adland should take more risks

Campaign Sunday Supplement

Campaign Sunday Supplement
February 12, 2017
In-depth reads from across Campaign, covering brands, agencies and media

Latest

Find out who is in Campaign's Power 100 2016
Find out who is in Campaign's Power 100 2016

The Power 100 is the definitive guide to the marketing industry's brightest stars.

Power 100 2016: Marketers who go above and beyond
Power 100 2016: Marketers who go above and beyond

Sonoo Singh

As part of our Power 100 coverage, we celebrate marketers who manage to go beyond their roles and reach the highest levels of business.

Getting into the 100 club
Getting into the 100 club

Claire Beale

We're celebrating brilliant marketers who not only build brands and businesses but who do so through developing real partnerships with their agency suppliers.

The media makers: Meet the new breed of media agency leaders
The media makers: Meet the new breed of media agency leaders

Gurjit Degun

The high number of media agencies with new leaders from different backgrounds is emblematic of an industry in flux. Gurjit Degun asks six of them about the challenges they face in this changing climate.

For the sake of the ad industry, please think irresponsibly
For the sake of the ad industry, please think irresponsibly

Ben Middleton

Data can make us smarter but greatness comes from being bold and taking risks, says Creature of London's founding creative partner.

A view from Dave Trott: A good mnemonic always wins
A view from Dave Trott: A good mnemonic always wins

Dave Trott

On the very day he was sworn in as president, Donald Trump's first official act was to begin dismantling Obamacare.

Is Brexit damaging the UK advertising market?
Is Brexit damaging the UK advertising market?

Emily Tan

The industry seems divided on whether the vote has made a clear negative impact so far.

Private view: All character is action (with Jules Chalkley, Aidan McClure and Laurent Simon)
Private view: All character is action (with Jules Chalkley, Aidan McClure and Laurent Simon)

Jules Chalkley, Aidan McClure, Laurent Simon

BMB's Jules Chalkley and BBC Creative's Aidan McClure and Laurent Simon review ads from HomeAway, Ikea, Mitsubishi, Santander and Babylon.

I shall say it loud and clear: print will never die
I shall say it loud and clear: print will never die

Barry McIlheney

No smart brand should ignore the rich reader engagement print offers and opt for a pop-up ad.

Consultants and tech groups join marketing M&A frenzy
Consultants and tech groups join marketing M&A frenzy

Gideon Spanier

More and more outsiders are competing with traditional marketing groups to buy agencies.

Thinkboxes winner November/December 2016: John Lewis
Promoted
Thinkboxes winner November/December 2016: John Lewis

Thinkbox

Winner for November/December 2016

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