Wednesday, 15 February 2017

Paperplanes brings programmatic direct mail to the UK | Jaguar Land Rover calls global media review and resumes online advertising

Campaign: Media

Campaign: Media
February 15, 2017
Media news and analysis, powered by Media Week

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Paperplanes brings programmatic direct mail to the UK
Paperplanes brings programmatic direct mail to the UK

Emily Tan

Thanks to a new startup, brands can now automatically send personalised direct mail to customers who have browsed online stores but not made a purchase.

Jaguar Land Rover calls global media review and resumes online advertising
Jaguar Land Rover calls global media review and resumes online advertising

Omar Oakes

Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review.

Facebook introduces TV app
Facebook introduces TV app

Gurjit Degun

Facebook is launching an app that allows users to watch videos on its site on a TV.

UGC is performing better than brand posts on Facebook
UGC is performing better than brand posts on Facebook

Perry Simpson

An uptick in political conversation isn't the only thing changing Facebook.

Dentsu posts flat profits for 2016 but no mention of the year's crises
Dentsu posts flat profits for 2016 but no mention of the year's crises

Emily Tan

Dentsu has posted a net profit of ¥83.5bn (£585.69m) for the year ending 31 December, 2016, only 0.5% up from 2015.

Disney drops PewDiePie after anti-Semitic videos
Disney drops PewDiePie after anti-Semitic videos

Gurjit Degun

The Walt Disney Company has ended its relationship with top YouTube star PewDiePie after he posted several anti-Semitic videos.

My Media Week: Tim Webster, The Exchange Lab
My Media Week: Tim Webster, The Exchange Lab

Hayley Hayes

Tim Webster, chief strategy officer at The Exchange Lab, has a major tech roll-out, a three-way shoot-out in Amsterdam and goes chicken wrangling.

Movers and shakers: Saatchi & Saatchi, Karmarama, Primesight, Turner, RSA Films and more
Movers and shakers: Saatchi & Saatchi, Karmarama, Primesight, Turner, RSA Films and more

Staff

Campaign's weekly round-up of the hires, departures and promotions across the industry.

Work is a community as well as a job
Work is a community as well as a job

Sue Unerman

Someone in your team will have mental health problems. Would you reach out to them?

Getting the most out of fast-turnaround research: what you need to know
Promoted
Getting the most out of fast-turnaround research: what you need to know

Ben Glanville, head of YouGov's Omnibus research team, explains the importance of planning and communication when commissioning fast-turnaround research

Who controls your fate?
Promoted
Who controls your fate?

www.areyouthefuture.com

May you find truth within all that junk.

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