Saturday edition: Walgreens Boots Alliance hires WPP | Adam & Eve/DDB co-founder quits | Dove mocks Trump's #AlternativeFacts

 

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Campaign: Agencies February 04, 2017

THIS WEEK'S HIGHLIGHTS Walgreens Boots Alliance confirms WPP win Omar Oakes Walgreens Boots Alliance has confirmed that it has selected a team of WPP agencies for creative and digital advertising as well as media planning and buying. Co-founder Jon Forsyth quits Adam & Eve/DDB Gideon Spanier Jon Forsyth, one of the four co-founders of Adam & Eve/DDB, has quit after nine years to "pursue a new venture". Dove mocks Trump's #AlternativeFacts with a print ad full of lies Douglas Quenqua "New Dove antiperspirant will boost your wifi signal," and other outrageous falsehoods appear in UK papers, courtesy of Ogilvy. 'This girl can' targets older women with new campaign Nicola Kemp Sport England has set its sights on increasing sports participation among women in their fifties and sixties, with the next phase of its hugely successful "This girl can" campaign. P&G confirms media review in UK and Northern Europe Gideon Spanier Procter & Gamble has launched a media pitch in the UK, Ireland and four other northern European markets in the Nordics. Mercedes reveals new agency model and brand strategy with spring campaign launch Emily Tan Mercedes-Benz will launch a global spring campaign by the brand's custom agency, Antoni, promoting its new range of compact cars. Lego Batman to take over Channel 4 ads Gurjit Degun A Lego Batman is taking over Channel 4's ad breaks as Warner Bros promotes The Lego Batman Movie. British Heart Foundation to take over The Sun with 'unexpected' ads Brittaney Kiefer The British Heart Foundation will take over The Sun with press ads written live in response to editorial coverage in a campaign highlighting the unexpected devastation of heart disease. Ogilvy to discard all sub-brands in move toward centralized structure I-Hsien Sherwood and Steve Barrett CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow CHI poaches TBWA creatives Maisie McCabe CHI & Partners has hired the TBWA\London creatives Ben Fallows and Matt Deacon, the duo behind much of the shop's Lidl work. Andrew Benett leaves Havas as global creative chief Omar Oakes Andrew Benett, the global chief executive of Havas Creative Group, is leaving the business. Promoted FutureVision: Redefining luxury for a self-driving future R/GA Mark Aikman, general manager of marketing services at Mercedes-Benz USA, discusses the luxury brand's latest E-Class, its personalised connected car smartphone app, Mercedes Me, and the future of cars with R/GA's Mercedes-Benz USA business lead, Helder Santo Promoted How do we solve a problem like creativity? Stuart Derrick Marketers, creatives and media owners were invited by Posterscope to discuss out-of-home creativity. Campaign's Stuart Derrick listened in If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Dublin Calling – Great Opportunities Available Competitive TalentHub, Dublin, Ireland SENIOR STAFFING EXECUTIVE | Experiential Agency | London | £23-25k £23-25k Judi Patton, London (South), London (Greater) SENIOR ACCOUNT EXECUTIVE / ACCOUNT MANAGER – Shopper Marketing agency £23-30k depending on experience Judi Patton, London (Central), London (Greater) Digital Strategy Director Up to £85,000 per annum plus benefits The Jefferson Group, London (Central), London (Greater) Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Senior Planner Competitive Scorch London, London Senior Designer DOE OLIVER Group, London (Central), London (Greater) Artworker DOE OLIVER Group, Hemel Hempstead, Hertfordshire Visual Designer £Competitive + Benefits Costa, Holborn, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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