The app trying to reinvent loyalty cards | Storytelling lessons from La La Land | Digital ads are at a watershed moment

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Campaign Sunday Supplement February 19, 2017

In-depth reads from across Campaign, covering brands, agencies and media Latest Gunn Report for Media 2016 Isabelle Musnik Heineken surpassed Coca-Cola and McDonald's to become the most-awarded advertiser last year. How the app Bink is trying to reinvent loyalty cards Simon Gwynn Fed up with bulging wallets? Bink claims to be a one-stop shop for loyalty that makes reward schemes more rewarding. Storytelling lessons from La La Land Jez Nelson A familiar, reassuring story with a modern twist. This is exactly what people long for in these volatile times, writes Jez Nelson. How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company Could you turn around a famous US brand with a half-century of heritage, but one suffering from a derided product, falling sales and tanking share price? Crispin Porter & Bogusky and Domino's tell us how they transformed the chain into a tech company that delivers pizzas. Marketers should apply creative skills to diversity problem Gemma Charles Marketers are adept at finding creative solutions to challenges, so why not apply your marketing nous to this one? Digital ads are at a watershed moment Maisie McCabe The Times' two-day splash is a timely call to brands, agencies and publishers to resolve the problems of programmatic once and for all. EE has red-carpet moment at the Baftas Simon Gwynn Over two decades, the Baftas' partnership with EE (first as Orange) has pushed both to innovate. Andrew Griffith's big ambition for Sky's ad sales Gideon Spanier The group chief operating officer, seen by some as Sky's "CEO-in-waiting", is pitching its ad business and the power of TV to CMOs. A view from Dave Trott: Solve the business problem Dave Trott During World War II, James Donovan was in the US Navy - he was involved in espionage and intelligence. Here's why Nike is ready for the future Tracey Follows Nike scores high in areas such as financial fitness and happy staff. Sainsbury's is taste of things to come for media shops Gideon Spanier Sometimes an account move has wider implications. So it is with M/SIX's snatching of Sainsbury's £100m media business. Promoted Thinkboxes winner November/December 2016: John Lewis Thinkbox Winner for November/December 2016 If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Head of Events Marketing Competitive + Benefits The Economist, London (Central), London (Greater) Senior Account Director, Global Network £50000 - £60000 per annum + benefits The Great & The Good, London Graphic Designer II Competitive Nike, Hilversum, Netherlands Head of Delivery circa £75k Corporate Communications Recruitment, London (West), London (Greater) Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Senior Marketing Executive Competitive DHi Group, London

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