Friday 10 February 2017

Costa calls ad review | Boots moves creative account | L'Oréal mulls Body Shop sale

Campaign Breakfast Briefing

Campaign Breakfast Briefing
February 10, 2017

Latest

Costa calls global ad review
Costa calls global ad review

Omar Oakes

Costa, the coffee shop chain owned by Whitbread, is searching for a new agency for its global ad account.

Boots hands £80m UK creative account to Ogilvy
Boots hands £80m UK creative account to Ogilvy

Gideon Spanier

Boots has appointed Ogilvy to handle its estimated £80m UK creative account, ending a 13-year relationship with Mother.

L'Oréal confirms it is considering selling The Body Shop
L'Oréal confirms it is considering selling The Body Shop

Emily Tan

In its FY2016 financial release published yesterday evening, Jean-Paul Agon, chairman and chief executive of L'Oréal, disclosed that the group was considering putting The Body Shop up for sale.

Why Publicis Groupe took a €1.4bn impairment charge
Why Publicis Groupe took a €1.4bn impairment charge

Emily Tan

Brand depreciation, lower than expected growth, and necessary investments were all factored into the impairment write-down Publicis Groupe took against Publicis.Sapient.

Lévy on 2017, Razorfish, succession and his last call
Lévy on 2017, Razorfish, succession and his last call

Emily Tan

During a full-year 2016 earnings call dripping with nostalgia this morning, outgoing Publicis Groupe chairman and chief executive Maurice Lévy predicted a slow first half, followed by a strong second half of 2017.

Facebook introduces machine learning to combat racial discrimination in ads
Facebook introduces machine learning to combat racial discrimination in ads

Ilyse Liffreing

Advertisers can still target by ethnicity as long as ads don't offer housing, employment or credit opportunities.

International growth fails to offset US ad revenue decline at Twitter
International growth fails to offset US ad revenue decline at Twitter

Brittaney Kiefer

Twitter's advertising revenue declined slightly in the fourth quarter of 2016 after international growth failed to offset an 11% fall in the US.

Transformation and the case for change
Promoted
Transformation and the case for change

Nigel Vaz, Publicis.Sapient

As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz.

How the Netherlands ranks as a global creative powerhouse
Promoted
How the Netherlands ranks as a global creative powerhouse

Invest In Holland

Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there...

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