Lidl marketing director: What you do must be believable both internally and externally | Investor Nelson Peltz may plan to break up P&G | UBS and boundary-pushing content marketing

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Campaign: Brands February 21, 2017

Brand news and analysis, powered by Marketing LATEST Lidl marketing director: What you do must be believable both internally and externally Claire Ferrant . Investor Nelson Peltz may plan to break up P&G Emily Tan Speculation is rife that activist investor Nelson Peltz will use the $3.5bn (£2.81bn) stake that his company, Trian Partners, has acquired in P&G to break up the FMCG giant. Ask uncomfortable questions: UBS and boundary-pushing content marketing Nicola Kemp Through working with partners from Vice to Vanity Fair, UBS is addressing changing attitudes and pushing the boundaries of its content marketing. Touting entrepreneurship is not enough to change your business Helen Edwards Sweeping strategies to be faster, more courageous and inventive, up in the catch-all concept of "entrepreneurship" is lazy and unlikely to inspire meaningful change. HSBC pre-tax profits plunge 62% Emily Tan HSBC's pre-tax profit plunged 62% year on year to $7.1bn (£5.7bn) as the bank said it may relocate 1,000 roles from London to Paris because of Brexit. Evening Standard launches month-long food festival Omar Oakes The London Evening Standard is launching the UK's biggest food festival with a month-long programme of events sponsored by Westfield, Cobra and Fortnum & Mason. Brits report surge in economic concerns despite high consumer confidence Simon Gwynn The economy has overtaken terrorism and immigration as the UK's biggest concern, according to the latest Nielsen Global Survey of Consumer Confidence, from the end of 2016. Facebook challenges Snapchat with WhatsApp status update Emily Tan Soon after launching Instagram Live Stories, Facebook has made an update to WhatsApp that again challenges Snapchat ahead of its IPO. Snapchat news and rumours fly ahead of IPO: spectacles, smartphones and Kate Nash Emily Tan As Snap's proposed date for its IPO draws nigh, rumours of a Snapchat smartphone have sprung up, amid news of the departure of a senior ad exec and the online launch of its Spectacles. Verizon hires chief creative officer from Apple to lead in-house agency Emily Tan Verizon has hired Andrew McKechnie from Apple as its first chief creative officer of its newly formed in-house creative agency. Promoted Can you make an impression with standout creative? Eleanor Hawkins Campaign, Primesight and Talenthouse are looking for the next standout large-format creative with their final creative callout in the series, aiming to put one creative and one charity in the spotlight. Promoted Transformation and the case for change Nigel Vaz, Publicis.Sapient As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing & New Business Manager £50000 - £55000 per annum + benefits and OTE in the region of £60,000 The Great & The Good, London, City of London Account Manager - consumer branding and design agency £28000 - £32000 per annum Gabriele Skelton, London Account Director - B2B and IT £50-60k David Thatcher Recruitment, Buckinghamshire, M40 Corridor Marketing Manager (Product) up to £42k Carter Ferris, London Docklands Head of SEO Competitive! Fetch, E1 6JJ, London (Greater) Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Senior Marketing Executive Competitive DHi Group, London Data Analyst – Apps Competitive + Benefits Costa, Holborn and Covent Garden, London (Greater)

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