Mobile World Congress edition | Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

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Campaign: Media February 28, 2017

Media news and analysis, powered by Media Week LATEST FROM #MWC2017 Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off' Matthew Chapman Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy. Blockchain set to remove intermediary brands that 'add no value' Matthew Chapman Brands that act as intermediaries but add no value will be cut out of the process by the adoption of blockchain, according to a panel of experts at Mobile World Congress. Should this be the last ever Mobile World Congress? Matt Jones "Mobile" is no longer about just the mobile phone and neither is Mobile World Congress, writes Manning Gottlieb OMD's head of mobile strategy. Campaign TV: Will 5G mean the death of Wi-Fi? Georgina Brazier Campaign spoke to Bank of America's Lou Paskalis about the rise of 5G and what it will mean for marketers. Campaign TV: What's the biggest trend in mobile right now? Georgina Brazier Campaign spoke to Lisa Donohue of Starcom Worldwide at Mobile World Congress about AI, the Internet of Things and the power of brand storytelling. ALSO IN THE NEWS Reclaim the internet Chris Clarke asked three years ago if the web was making everything shit. For many, recent months have provided a resounding answer. Now, he says, it's time to fight back. PayPal next-gen commerce chief: Don't lose the empathy in our tech Companies must not let technology cut them off from the human beings that use their products and platforms, PayPal's entrepreneur-in-residence, next generation commerce. Just-Eat hires O2 marketer to lead brand development Online takeaway ordering service Just-Eat.com has appointed Richard Murfitt, head of marketing communications at O2, as head of brand marketing. Promoted January's Aerial Awards winner: KFC 'Money' Radiocentre Why January's winner hits all the right notes... Promoted The art of attention in the digital age Stuart Derrick Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs European Demand Sales (programmatic) - £70k + bonus £50000 - £70000 per annum + bonus Ultimate Asset, London, West End Media Director, FMCG - £85K £80000 - £90000 per annum + Bonus & Benefits Ultimate Asset, London Client Director, FMCG - Media Agency £80000 - £90000 per annum + Bonus + Agency Benefits Ultimate Asset, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Media Sales Executive - People Management / Supply Management Dependent on Experience + Commission Haymarket Media Group, Twickenham Riverside, London (Greater) New Business Director - Haymarket Network Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Manager - Conference & Incentive Travel (C&IT) Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Digital Brand Manager - Carita, Decleor & Essie Competitive Salary + benefits L'Oreal UK, Hammersmith, London

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