Saturday edition: Sport England tackles new barriers in latest 'This girl can' TV ad | Sainsbury's launches Home brand in non-food overhaul | O2 renews naming rights for The O2 in Greenwich in 10-year deal

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Campaign: Brands February 25, 2017

Brand news and analysis, powered by Marketing THIS WEEK'S HIGHLIGHTS Sport England tackles new barriers in latest 'This girl can' TV ad Gurjit Degun The second film instalment of Sport England's "This girl can" campaign broadens its scope to get more women exercising. Sainsbury's launches Home brand in non-food overhaul Gemma Charles Sainsbury's is aiming to boost its non-food offering by bringing its homeware under a single brand and transforming clothing arm Tu. O2 renews naming rights for The O2 in Greenwich in 10-year deal Gideon Spanier O2 has renewed the naming rights for The O2, the world's most successful entertainment arena, in a ten-year partnership with the London venue. Kraft drops Unilever mega-merger bid Emily Tan US food giant Kraft Heinz has withdrawn its offer to merge with Unilever following public rejection of its offer. A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead Daryl Fielding Daryl Fielding, who has worked with both companies, gives her view on the aborted merger. Honda launches 'real view' test drive in biggest European content programme Omar Oakes Honda has launched what it claims to be its biggest-ever European content programme with a "real view" test drive experience. Lidl marketing director: What you do must be believable both internally and externally Claire Farrant . Unilever launches site to publicise roster agencies Simon Gwynn Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website The Agency List. Eurostar encourages 'travel state of mind' in New Wave-style ad Brittaney Kiefer Eurostar is encouraging people to embrace new experiences in an ad campaign inspired by New-Wave cinema. Why Renault switched its media budget to target a wider pool of consumers Simon Gwynn Renault will put half of its media budget by 2019 into targeting consumers not actively looking for a car, up from just 10% currently. The big three: Mobile trends for 2017 Antoine Barbier Adobe's Antoine Barbier pinpoints three key developments in mobile that will dominate 2017 and beyond. Unilever reviewing business after aborted Kraft Heinz takeover bid Simon Gwynn An attempted acquisition of Unilever by Kraft Heinz last weekend may have fizzled out, but the experience has led to soul-searching at the Dove, Marmite and Persil maker over whether it is providing sufficient return to shareholders. Investor Nelson Peltz may plan to break up P&G Emily Tan Speculation is rife that activist investor Nelson Peltz will use the $3.5bn (£2.81bn) stake that his company, Trian Partners, has acquired in P&G to break up the FMCG giant. McDonald's caters to post-midnight munchies with Night Tube map Simon Gwynn McDonald's has created an interactive map app to assist Londoners in finding their nearest late-night restaurant. Starbucks introduces Guinness-style nitro cold brew to UK Simon Gwynn Starbucks is launching Nitro Cold Brew coffee in the UK as it hopes to "revolutionise" the cold coffee category. Emma Watson's new fashion Instagram will feature only eco-friendly brands Ilyse Liffreing Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts Promoted Building brands with emotion: changing the world with a sweater Gianluca Pastore, Benetton Benetton, which has long been both castigated and lauded for using shocking images in ads to sell its products, lays out its rationale for doing so. Promoted The time is now to work in shopper strategy Lisa Gills Lisa Gills, associate director of planning & strategy at DNA Recruit, discusses the lack of planning talent and why it's worth having shopper strategy expertise on your CV If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London Marketing & New Business Manager £50000 - £55000 per annum + benefits and OTE in the region of £60,000 The Great & The Good, London, City of London Account Manager - consumer branding and design agency £28000 - £32000 per annum Gabriele Skelton, London Head of Marketing Competitive Thatchers Cider Company Ltd, Sandford, Winscombe Account Director - B2B and IT £50-60k David Thatcher Recruitment, Buckinghamshire, M40 Corridor Marketing Manager (Product) up to £42k Carter Ferris, London Docklands Head of SEO Competitive! Fetch, E1 6JJ, London (Greater) Communications Executive Competitive Muller, Aldershot Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Senior Account Manager – Luxury, Fashion & Media Competitive Heathrow Airports Limited, London Heathrow Airport, Hounslow

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