Are FMCG giants trying to cut out the middleman? | Ethical brands need more than point of difference | EE has red-carpet moment at the Baftas

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Campaign: Brands February 16, 2017

Brand news and analysis, powered by Marketing LATEST Are FMCG giants trying to cut out the middleman? Simon Gwynn Unilever is on a mission to ramp up its direct-to-consumer platforms. Like many FMCG companies, this has become a priority for the business. Ethical brands need more than point of difference Emily Tan Ethical brands need more than just a moral positioning if they are to avoid the ill fortunes of The Body Shop and The Co-Operative Bank, which are both looking for new ownership. EE has red-carpet moment at the Baftas Simon Gwynn Over two decades, the Baftas' partnership with EE (first as Orange) has pushed both to innovate. Creativebrief urges brands to add diversity to criteria Omar Oakes Creativebrief is encouraging brands to consider diversity in their agency teams by asking them to add it into their selection criteria. Marketers should apply creative skills to diversity problem Gemma Charles Marketers are adept at finding creative solutions to challenges, so why not apply your marketing nous to this one? How brands like Jeep and Airbnb get their fans to do their marketing for them Kathryn Luttner Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power. Protein World's Khloe Kardashian leotard ad spurs fresh criticism Gurjit Degun Protein World's latest ad featuring Khloe Kardashian has caused outrage once again after posters of the scantily clad reality TV star appeared on the London Underground. London Dungeon sorry for morbid Valentine's Day jokes Omar Oakes The London Dungeon has apologised for a "dark" Valentine's Day campaign on social media that joked about dead prostitutes and murderers. Carling to entertain pubgoers with football clips while pints are poured Simon Gwynn Molson Coors has created a font for Carling featuring a screen that will show classic goals from the 25-year history of the Premier League. More than half of Snapchat users open, watch branded content Alexander Neely A new report shows a high willingness among users to engage with advertisers. 'Downloads are obsolete' and other mobile-engagement trends Soon Chen Kang Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend report from Light Reaction. Diet Coke taps Holly Willoughby as brand ambassador Omar Oakes TV presenter Holly Willoughby is the new face of Diet Coke as the brand bids to launch an "exciting programme" this year. Watch: Inside the Good Housekeeping Institute for magazine's 95th anniversary Georgina Brazier Good Housekeeping celebrates its 95th anniversary this month, alongside success in the latest ABCs. visited the Good Housekeeping Institute in Soho to find out the key to their winning strategy. Promoted December's Aerial Awards winner: McDonald's 'Greg and Sean' Radiocentre Why December's winner is a fresh take on familiar territory... Promoted Tips from the top with Peter Souter Eleanor Hawkins In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Development Director- 360 Advertising Solutions £50000 - £80000 per annum + bonus, negotiable Ultimate Asset, London Senior Marketing Executive Competitive DHi Group, London Marketing - Marketing Manager - Music & Entertainment Focused Negotiable Ultimate Asset, London Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol (City Centre), City of Bristol Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Data Analyst – Apps Competitive + Benefits Costa, Holborn and Covent Garden, London (Greater) CRM Analytics Insight Manager Competitive Costa, Dunstable Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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