News Corp plans to launch ad network amid $200m loss | Magazine ABCs | Innovation alone isn't enough to keep Snap afloat

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Campaign: Media February 10, 2017

Media news and analysis, powered by Media Week LATEST News Corp plans to launch ad network amid $200m loss Emily Tan In the quarter ending 31 December 2016, News Corp posted a loss of $219m (£175.5m) due to $537m in non-cash impairments and write-downs. Condé Nast suffers biggest audience decline as magazine market drops 6% Omar Oakes Condé Nast saw the biggest circulation falls out of the major magazine publishers, reporting its titles down 8.9% year on year. OK! and Glamour biggest fallers in women's magazines Gurjit Degun OK! magazine's circulation had the biggest year on year fall among women's titles in the second half of 2016, dropping 31.4% to 189,270. Innovation alone isn't enough to keep Snap afloat Robert Lang Snap will have to figure out how to lure advertisers as behemoth rival Facebook does all it can to stop it, writes Socialbakers' Robert Lang. Private Eye overtakes Economist as UK's top current affairs magazine Simon Gwynn Current affairs magazines held their own in the second half of 2016, with combined circulation across all titles up 1.43% year-on-year to 1.24 million copies. International growth fails to offset US ad revenue decline at Twitter Brittaney Kiefer Twitter's advertising revenue declined slightly in the fourth quarter of 2016 after international growth failed to offset an 11% fall in the US. Facebook introduces machine learning to combat racial discrimination in ads Ilyse Liffreing Advertisers can still target by ethnicity as long as ads don't offer housing, employment or credit opportunities. Why Publicis Groupe took a €1.4bn impairment charge Emily Tan Brand depreciation, lower than expected growth, and necessary investments were all factored into the impairment write-down Publicis Groupe took against Publicis.Sapient. Lévy on 2017, Razorfish, succession and his last call Emily Tan During a full-year 2016 earnings call dripping with nostalgia this morning, outgoing Publicis Groupe chairman and chief executive Maurice Lévy predicted a slow first half, followed by a strong second half of 2017. Adland's borders reach further than London Tom Poynter Drop the regional tag and give the marketing and ad companies outside the capital their fair share of the limelight, writes Southpaw's managing director. It is OK to like radio ads Clare Bowen Radio ads don't just beat themselves into listeners' heads, people actually like them. Radiocentres' Claire Bowen has the evidence. Wins this week: Boots, Sainsbury's, Molson Coors Staff Campaign's weekly round-up of account moves across advertising and media. Promoted Transformation and the case for change Nigel Vaz, Publicis.Sapient As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz. Promoted Convenience and health fuel 2017's best products Stephen Graves 2017's Product of the Year Awards have seen consumers highlight health, convenience and waste-reduction as their defining trends If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Development Director - Media Up to £50,000 + com ote £65,000+ + car + bens inc healthcare b3-media, West Sussex Business and Operations Assistant within a forward thinking Brand Agency Salary £25k - £30k Double You, London (Greater) Media Sales Executive £25-35k + OTE 10k Boomerang Media, Aldershot, Hampshire Digital Group Account Director Competitive Union Jackson, West London New Business Director - Haymarket Network Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Manager - Conference & Incentive Travel (C&IT) Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Celebrity Liaison and Press Officer £30,316 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Camden, London Digital Brand Manager - Carita, Decleor & Essie Competitive Salary + benefits L'Oreal UK, Hammersmith, London Junior Video Producer - Campaign £20-23k Haymarket Media Group, London

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