What marketers can learn from participation brands | Why brands are getting political

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Campaign: Brands February 03, 2017

Brand news and analysis, powered by Marketing LATEST What marketers can learn from participation brands Ben Essen A new study reveals how 'participation brands' are successfully designing content and experiences to suit modern consumers' lives. Why brands are getting political Nicola Kemp Lyft and Airbnb have experienced a brand boost from their strong stance on president Trump's immigration ban with significant implications for brands. GambleAware brings the voice in your head to life in vivid debut campaign Simon Gwynn 18 Feet & Rising has created the first ever ad campaign for problem gambling charity GambleAware. Denmark appeals to kindness of foreigners to save its citizens from skin cancer Simon Gwynn A new campaign from the Danish Cancer Society is asking the people of five popular holiday destinations to remind travellers from Denmark to protect themselves against the sun. Snapchat reveals $500m loss in IPO filing Emily Tan Snap Inc, the owner of Snapchat, has just made its initial public offering public the intention of raising $3bn (£2.4bn) and aiming for a valuation of $25bn. Amazon made $2.4bn last year but investors are still unhappy Emily Tan Amazon reported a net income of $2.4bn (£1.91bn) in 2016, compared a with $596m in 2015, yet shares have tumbled since its earnings report yesterday. Uber boss quits Trump's advisory board Emily Tan After #DeleteUber campaign led 200,000 customers to leave the firm, Uber chief executive Travis Kalanick has quit president Donald Trump's economic advisory group. Interactive sci-fi film explores an extreme form of marketing Staff Solace, Evan Boehm's interactive animated film, tells the dark tale of a near-future in which marketing, DNA and addiction are disturbingly intertwined. How to truly use AR and VR to tell your story Emily Tan Augmented reality and virtual reality can be a powerful tool for brands, but only if used to its fullest potential. JD Williams appoints Y&R to launch new brand ads Omar Oakes JD Williams has picked Y&R London as its creative agency as the direct home shopping company hopes to become a more mainstream brand. Wins this week: Boots, Carphone Warehouse, JD Williams Staff Campaign's weekly round-up of account moves across advertising, digital and media. Promoted Learning how to manage someone else and take the next step up Karina Beasley When learning how to manage people, be they young, less experienced team members, or new recruits, people management is a vital skill to have, writes Karina Beasley, managing director of recruitment specialist Gabriele Skelton Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Marketing Executive Competitive Manchester United Limited, This role will be based at the Stadium Site, Chester Road Building Project Manager / Senior Project Manager Competitive+ Benefits TMP Worldwide, London (Central), London (Greater) Marketing Manager - Retail £50k - £60k Silver Stone Search & Selection, Berkshire Communications Manager- business with a purpose for an exemplary writer £40k - 50k per year + benefits The Works Search Ltd, London (Central), London (Greater) Strategy Director - Global Brand & Design Agency £65,000 - £85,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Senior Account Director £50000 - £70000 per annum The Great & The Good, London Data Analyst – Apps Competitive + Benefits Costa, Holborn and Covent Garden, London (Greater) User Experience Manager £Competitive + Benefits Costa, Holborn, London Product Manager – Apps £Competitive + Benefits Costa, Holborn, London Customer Experience Lead £Competitive + Benefits Costa, Holborn, London

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