Snapchat reveals $500m loss in IPO filing | Ad agency bias against print 'proven' with UK newspaper study

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Campaign: Media February 03, 2017

Media news and analysis, powered by Media Week LATEST Snapchat reveals $500m loss in IPO filing Emily Tan Snap Inc, the owner of Snapchat, has just made its initial public offering public the intention of raising $3bn (£2.4bn) and aiming for a valuation of $25bn. Ad agency bias against print 'proven' with UK newspaper study Emily Tan Consumers are still spending far more time with print editions of newspaper brands than they do via mobile or PC, reveals an academic study. Marketers predict death of cookie-based advertising by 2018 Emily Tan Over half of digital marketers believe cookie-based advertising will die out in the next 12 months as "people-based" marketing budgets grow, research has found. Be the radiator, not the drain, says Twitter's Lawrence Helen Lawrence Helen Lawrence is head of creative agency development, Twitter UK. Lawrence was featured in Media Week's 30 Under 30 in 2010. A morning swim is the secret work weapon of MEC's chief operating officer Paul Hutchinson A ruined knee was the catalyst for me to make better decisions at work, writes MEC's Paul Hutchinson. Phew what a scorcher! David Hockney redesigns The Sun's masthead Gideon Spanier David Hockney has redesigned The Sun's masthead for a one-off edition of the red-top tabloid. Tinder adopts programmatic advertising Ilyse Liffreing The dating app partners with Facebook's Audience Network. Trump spoof takes Pot Noodle viral Be On Social video experts at Be On review "You can make it Gary", the latest viral by Pot Noodle. How should programmatic change our approach to the Super Bowl? John Goulding Opportunities exist for advertisers to approach big sporting events such as the Super Bowl without huge budgets and still achieve high impact results. Wins this week: Boots, Carphone Warehouse, JD Williams Staff Campaign's weekly round-up of account moves across advertising, digital and media. Things we like: Bruce Daisley's podcasts and JCDecaux's strong end to the year Staff Twitter's Bruce Daisley explores work culture in his weekly podcasts and JCDecaux reports a strong end to the year. Promoted December's Aerial Awards winner: McDonald's 'Greg and Sean' Radiocentre Why December's winner is a fresh take on familiar territory... Promoted Learning how to manage someone else and take the next step up Karina Beasley When learning how to manage people, be they young, less experienced team members, or new recruits, people management is a vital skill to have, writes Karina Beasley, managing director of recruitment specialist Gabriele Skelton If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business and Operations Assistant within a forward thinking Brand Agency Salary £25k - £30k Double You, London (Greater) Agency Sales - Mobile DSP - not a start up £40000 - £60000 per annum + negotiable, and bonus Ultimate Asset, London, West End Deputy News Editor Up to £30,000 + benefits b3-media, West Sussex Creative Solutions Manager-Award Winning Team-Major Publisher £55000 - £58000 per annum + commission and benefits Ultimate Asset, London EMEA Business Development Director - video SSP £65000 - £70000 per annum + bonus Ultimate Asset, London, West End Business Development Manager - Client Direct Digital Sales £50000 - £60000 per annum + commission and benefits Ultimate Asset, London Video Producer - Campaign £20-23k Haymarket Media Group, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Assistant Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Planner Competitive Scorch London, London

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