Cadbury Creme Egg releases first ad in 4 years | Lidl unveils new strapline | Next sales drop

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Campaign Breakfast Briefing January 04, 2017

Latest Cadbury starts Easter countdown already with first Creme Egg ad in four years Omar Oakes Cadbury Creme Egg is launching its first ad campaign in four years today with a TV ad that proclaims we are now in "egg hunting season". Lidl unveils 'Big on quality, Lidl on price' strapline ahead of campaign Omar Oakes Lidl, the discount supermarket, has unveiled a new strapline ahead of a brand campaign. Next pre-Christmas sales drop Gurjit Degun Next, the high-street retailer, saw a 0.4% drop in year-on-year sales in the run-up to Christmas Eve. The Telegraph to grow programmatic team after successful header bidding Gurjit Degun The Telegraph is growing its programmatic ad trading team four-fold. London City Airport is in London - but Heathrow is not, ASA decides Simon Gwynn The ASA has given the green light to a radio ad for London City Airport which claims that it is "the only airport actually in the city of London". Mazda fights back against automation in campaign celebrating the love of driving Simon Gwynn Mazda has launched a campaign, "Drive together", which focuses on the connection between car and driver. Toyota targets hip young things with campaign for new model C-HR Simon Gwynn Toyota has launched a campaign across multiple media to promote its new "compact crossover" car model, C-HR. Promoted Decoding the 'C' word Georganna Simpson Quantcast's Supernova gathered media experts to rethink the rules of advertising in a digital world. In this fourth instalment of a seven-part video series, we ask what consumers want and how brands can deliver it. Promoted 'People, products, profits - in that order' Codewise Poland is home to some of the world's top coders. Driven by ad-tech entrepreneurs like Robert Gryn, the country's enterprising spirit is gaining momentum. Here's why the industry had better be ready... Campaign Jobs Head of Marketing (Events) Competitive + excellent benefits Cancer Research UK, Islington, London Brand Manager £31,000 - £33,000 p.a. Cancer Research UK, London, Islington Marketing Campaign Planner Competitive+ Benefits SelectScience, Corston, Bath Business Development Director- 360 Advertising Solutions £10000 - £70000 per annum + bonus, negotiable Ultimate Asset, London Senior Client Director, Consumer - Global Brand Strategy Consultancy £80 -£85,000 + bens +package Ann Sharman Recruitment, london (Central), London (Greater) Operations Director Depending on Experience Rankin Photography Ltd, London (Central), London (Greater) Brand Delivery Manager 6 month FTC £40-50,000 per annum + comprehensive benefits package, pro rata EMO Unlimited, Epsom, Surrey Field Consultant Competitive Butterfly London, London (Central), London (Greater) Senior Brand Manager £50000.00 - £55000.00 per annum + Car Allowance + Bonus + Benefits Allexo Search, Berkshire Category Analyst £25000 - £32000 per annum + Benefits Allexo Search, Surrey

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