Thursday, 5 January 2017

John Lewis makes marketing hire | Most shared video brands of 2016

Campaign: Brands

Campaign: Brands
January 05, 2017
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John Lewis strengthens marketing leadership by hiring Snow+Rock's Becky Brock
John Lewis strengthens marketing leadership by hiring Snow+Rock's Becky Brock

Simon Gwynn

John Lewis has appointed Becky Brock, currently marketing director at outdoor retailer Snow+Rock, as director, marketing.

Red Bull was most shared video brand of 2016
Red Bull was most shared video brand of 2016

Omar Oakes

Red Bull was the most shared video brand of 2016, according to video ad tech company Unruly.

Viacom taps MTV exec to lead Nickelodeon's marketing team
Viacom taps MTV exec to lead Nickelodeon's marketing team

Omar Oakes

Viacom-owned children's channel Nickelodeon UK & Ireland has appointed company veteran Virginia Monaghan to lead its creative, marketing and communications team.

Brands must lead the way in helping kids eat healthier food
Brands must lead the way in helping kids eat healthier food

Zaid al-Zaidy

Brands should use the entire marketers' toolkit to encourage healthier attitudes to food among children, writes the CEO of Above & Beyond

HSBC's tech ad is surprisingly down to earth
HSBC's tech ad is surprisingly down to earth

Be On

Social video expert Be On reviews the latest viral by HSBC.

IAB UK promotes Jon Mew to CEO
IAB UK promotes Jon Mew to CEO

Simon Gwynn

The Internet Advertising Bureau UK's chief operating officer Jon Mew will succeed Guy Phillipson as head of the trade body from 13 January.

Cannes Lions owner Ascential spins off 13 'heritage brands' for sale
Cannes Lions owner Ascential spins off 13 'heritage brands' for sale

Simon Gwynn

Media company Ascential, which owns Cannes Lions, is separating 13 of its brands into a separate entity with a view to selling them as its strategy focuses on a smaller number of properties.

'People, products, profits - in that order'
Promoted
'People, products, profits - in that order'

Codewise

Poland is home to some of the world's top coders. Driven by ad-tech entrepreneurs like Robert Gryn, the country's enterprising spirit is gaining momentum. Here's why the industry had better be ready...

Tips from the top with Peter Souter
Promoted
Tips from the top with Peter Souter

Eleanor Hawkins

In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game.

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