Sadoun succeeds Lévy at Publicis | Tesco makes acquisition | Google owner hit by costs

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Campaign Breakfast Briefing January 27, 2017

Latest Arthur Sadoun succeeds Maurice Lévy as Publicis Groupe Chairman and CEO I-Hsien Sherwood Lévy will step aside to become chairman of the supervisory board as of June 2017 Tesco announces merger with UK's largest wholesaler Booker Group Simon Gwynn Tesco's board has reached an agreement to acquire wholesaler Booker Group for around £3.7bn, it announced today. Google owner Alphabet hit by soaring costs Simon Gwynn Alphabet, Google's parent company, undershot profit expectations due to the high costs of initiatives including the launch of the Pixel smartphone range. Watch Maurice Lévy announce Arthur Sadoun as his successor I-Hsien Sherwood He has a "strong vision for the future" and "I place my every confidence in him," says Lévy. Snapchat launches annual filters for UK brands Gurjit Degun Snapchat, the photo sharing app, is allowing brands in the UK to make use of its filters for a year. Brands must get out of the 'echo chamber', says Maxus data chief Gurjit Degun Advertisers need to get out of the "echo chamber" of precision marketing if they are to avoid losing potential customers, Alex Steer, head of technology, effectiveness and data at Maxus has warned. Omnicom dominates new-business wins in 2016, adding 6.5% in revenue Greg Paull BBDO ended the year in first place globally, and tied with sister agency DDB for the top spot in the US, according to R3. KitKat to give away personalised packs featuring photos of consumers Simon Gwynn KitKat is following in the footsteps of food brands such as Marmite and Nutella with a campaign that will give away more than 55,000 personalised four-finger bars. Promoted How to put your brand firmly in the driving seat Getmemedia Drive all day, party all night - this year's international Modball Rally is the perfect opportunity to accelerate your brand's performance Promoted The humans of adland Georganna Simpson Campaign gathers the industry's most inspiring individuals to share their greatest out-of-work achievements... Campaign Jobs Account Director - luxury automotive brand £45000 - £55000 per annum The Great & The Good, London EMEA Business Development Director - video SSP £65000 - £70000 per annum + bonus Ultimate Asset, London, West End Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Group Head of Sales - Premium Ad Tech Company £60000 - £70000 per annum + comms Ultimate Asset, London, West End Account Director with a twist- London- 40-45K 40-45K basic The Jefferson Group, London (Central), London (Greater) Senior Innovation Consultant £45000.00 - £65000.00 per annum Elizabeth Norman International, London User Experience Manager £Competitive + Benefits Costa, Holborn, London Customer Experience Lead £Competitive + Benefits Costa, Holborn, London Product Manager – Apps £Competitive + Benefits Costa, Holborn, London Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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