George Soros predicts Brexit will be reversed | How adland should respond to Trump's inauguration

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Campaign 18:05 January 20, 2017

The five things you need to know today Most read George Soros predicts Brexit will be reversed Simon Gwynn Billionnaire investor George Soros referred to Donald Trump as a "would-be dictator" and predicted that the incoming US president would be a failure, in an address to business leaders and journalists at the World Economic Forum in Davos, Switzerland. Tech Six in ten Brits unhappy with retail apps and want integrated AR/VR Emily Tan While UK consumers have been downloading more retail apps in the past year than they have before, only 40% find themselves satisfied with the current offering. Advertising How adland should respond to Trump's inauguration Laura Jordan-Bambach As Donald Trump becomes US president, it is up to the ad industry to be a creative force for good, says Mr President's creative partner. Marketing Brands and the inauguration: Who's in, who's out Kathryn Luttner A swearing-in ceremony unlike any other has forced advertisers to make a tough decision. Media HTC offers chance to meet president Trump in VR Omar Oakes Vive, the VR device made by smartphone brand HTC, has created a virtual reality experience that lets users meet Donald Trump ahead of the billionaire's inauguration as US president today. Also in the news Obamas throw open doors to the White House with VR Social video experts at Be On review "The people's house", the latest viral video from Oculus, Facebook and the White House. 13 must-see brand films from 2016 to check out ahead of Brand Film Festival London Ahead of the inaugural Brand Film Festival London, check out some of the finest cinematic storytelling on behalf of brands released this year. IPA and production company row gathers steam A further 36 production companies have put their weight behind a call for agencies to avoid a "rigged" bidding system. Promoted The Thinkboxes: November/December 2016 shortlist Thinkbox Which TV adverts made the shortlist this month? Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level Campaign Jobs Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater) Head of Influencer Marketing & Co-Creation £55000 per annum + exceptional benefits The Great & The Good, London Marketing Campaign Manager Competitive + Benefits SelectScience, Corston, Bath Product Manager Competitive Amplifi, Central London AV Account Director Competitive Amplifi, London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Field Consultant Competitive Butterfly London, London (Central), London (Greater) Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol (City Centre), City of Bristol Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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