Santander turns to user generated content in multi-channel campaign | Cancer Research UK and C4 to air first ad live from inside human body

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Campaign 18:05 January 16, 2017

The five things you need to know today Most read Santander turns to user generated content in multi-channel campaign Simon Gwynn Santander is aiming to tap into the adage that "money cannot buy you happiness" in a push it says marks the first time a UK bank has built a campaign around user-generated content. Tech Done deal? Why M&A trends suggest a Google/Facebook duopoly is not inevitable Mark Williams M&A market for later stage adtech firms remains pretty vigorous, writes the director of Results International. Advertising Cancer Research UK and Channel 4 to air first ad live from inside human body Matthew Chapman Cancer Research UK and Channel 4 will air a colonoscopy in what will be the world's first TV ad shot live from inside the human body. Marketing What a decade of iPhone means for brands Nicola Kemp Amongst many consumers their iphone has fast become their significant other, but what does this shift mean for brands? Media 2017 could be the year of resurgence for magazines Sarah Hennessy As new measurements are introduced and publishers develop innovative ways to create deeper connections with readers, magazines have a bright future. Also in the news 67 agencies named on government's tactical roster The Cabinet Office has confirmed the second and final list of agencies on its new "communications services" roster for tactical campaigns. The year ahead for digital agencies is set to be Darwinian If last year taught us anything, it is that we need to cater to filter bubbles and that authenticity is paramount, Chris Clarke suggests. 2017 will wake us up to the distorted reality of social media Last year vividly demonstrated how social media can be used to distort reality and foster extremism, writes Simon Pont. Promoted Blend, spend and mend: how to fix the broken purchase journey Liam Corcoran, Research Now Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why Promoted 'People, products, profits - in that order' Codewise Poland is home to some of the world's top coders. Driven by ad-tech entrepreneurs like Robert Gryn, the country's enterprising spirit is gaining momentum. Here's why the industry had better be ready... Campaign Jobs Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater) Head of Influencer Marketing & Co-Creation £55000 per annum + exceptional benefits The Great & The Good, London Marketing Campaign Planner Competitive + Benefits SelectScience, Corston, Bath Product Manager Competitive Amplifi, Central London AV Account Director Competitive Amplifi, London (Greater) Celebrity Liaison and Press Officer £30,316 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Camden, London Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Senior Digital Marketing Officer £29,500 - £34,130 per annum plus £3,366 Inner London Weighting Allowance NSPCC, Weston House - London

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