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Beats by Dre in talks with media agencies Gurjit Degun Beats by Dre, the headphones brand founded by rapper Dr Dre and now owned by Apple, is on the hunt for a media agency to handle its planning and buying account. | |
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Navigating the complex world of attribution Irina Pessin, data2decisions USA In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce | |
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Innovate or die Amalia Agathou, XVIII Havas UK Too many companies are drawing up new ideas without ever committing to put them into practice | |
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