Wednesday, 4 January 2017

Maltesers unveils Braille billboard in next phase of disability campaign | London City Airport is in London - but Heathrow is not, ASA decides

Campaign 18:05

Campaign 18:05
January 04, 2017
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Maltesers unveils Braille billboard in next phase of disability campaign
Maltesers unveils Braille billboard in next phase of disability campaign

Brittaney Kiefer

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

Tech
BT picks AnalogFolk for digital content
BT picks AnalogFolk for digital content

Gurjit Degun

BT has appointed AnalogFolk to handle its digital content activity following a competitive pitch process.

Advertising
Lidl unveils 'Big on quality, Lidl on price' strapline ahead of campaign
Lidl unveils 'Big on quality, Lidl on price' strapline ahead of campaign

Omar Oakes

Lidl, the discount supermarket, has unveiled a new strapline ahead of a brand campaign.

Marketing
London City Airport is in London - but Heathrow is not, ASA decides
London City Airport is in London - but Heathrow is not, ASA decides

Simon Gwynn

The ASA has given the green light to a radio ad for London City Airport which claims that it is "the only airport actually in the city of London".

Media
The Telegraph to grow programmatic team after successful header bidding
The Telegraph to grow programmatic team after successful header bidding

Gurjit Degun

The Telegraph is growing its programmatic ad trading team four-fold.

 

Also in the news
John Malkovich and Squarespace "Make your next move" by JohnXHannes

John Malkovich and Squarespace have teamed up for a long-form ad that documents the actor's struggle to transition into a fashion designer.

Toyota targets hip young things with campaign for new model C-HR

Toyota has launched a campaign across multiple media to promote its new "compact crossover" car model, C-HR.

Aviva rails against bad drivers with the help of David Coulthard

Aviva has recruited former Formula One driver David Coulthard to star as a rogue taxi driver in its new ad highlighting the benefit to its customers of safe driving.

Blend, spend and mend: how to fix the broken purchase journey
Promoted
Blend, spend and mend: how to fix the broken purchase journey

Liam Corcoran, Research Now

Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why

Decoding the 'C' word
Promoted
Decoding the 'C' word

Georganna Simpson

Quantcast's Supernova gathered media experts to rethink the rules of advertising in a digital world. In this fourth instalment of a seven-part video series, we ask what consumers want and how brands can deliver it.

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