Saturday edition: Govt picks agencies | Maltesers unveils Braille billboard | Cadbury starts Easter countdown

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Campaign: Agencies January 07, 2017

THIS WEEK'S HIGHLIGHTS Agencies win places on government's tactical campaigns roster Omar Oakes Twenty-eight agencies are set to win a place on the government's new "communication services" roster for tactical campaigns, Campaign can reveal. Maltesers unveils Braille billboard in next phase of disability campaign Brittaney Kiefer Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising. Toyota targets hip young things with campaign for new model C-HR Simon Gwynn Toyota has launched a campaign across multiple media to promote its new "compact crossover" car model, C-HR. Cadbury starts Easter countdown already with first Creme Egg ad in four years Omar Oakes Cadbury Creme Egg is launching its first ad campaign in four years today with a TV ad that proclaims we are now in "egg hunting season". Kellogg's hails Britain's diversity by asking: how do you eat your cornies? Simon Gwynn Kellogg's Corn Flakes is returning to TV tomorrow for the first time in five years in a campaign that celebrates the myriad bizarre ways in which people like to eat the cereal. Specsavers returns to TV in extremely French ad Simon Gwynn Specsavers is launching a campaign to once again highlight the benefits of functioning specs through an unfortunate scenario set in an idyllic French chateau. Mazda fights back against automation in campaign celebrating the love of driving Simon Gwynn Mazda has launched a campaign, "Drive together", which focuses on the connection between car and driver. Army appeals to human need to belong in new integrated recruitment campaign Simon Gwynn The British Army is tomorrow launching a new recruitment campaign that aims to bring to life the sense of camaraderie experienced by servicemen and women. Aviva rails against bad drivers with the help of David Coulthard Simon Gwynn Aviva has recruited former Formula One driver David Coulthard to star as a rogue taxi driver in its new ad highlighting the benefit to its customers of safe driving. London City Airport is in London - but Heathrow is not, ASA decides Simon Gwynn The ASA has given the green light to a radio ad for London City Airport which claims that it is "the only airport actually in the city of London". Promoted Tips from the top with Peter Souter Eleanor Hawkins In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. Promoted A broad-minded outlook makes brands matter in culture Nic Owen, 72andSunny Amsterdam Full-service creative company 72andSunny Amsterdam is inspired by the city's broad-minded outlook to help it produce work that makes brands matter in culture Campaign Jobs Programmatic Account Director - auto brand £40000 - £60000 per annum Ultimate Asset, Surrey Planner £40-45k plus bens Direct Recruitment, London (Central), London (Greater) Agency Partner - mobile tech £65000 - £75000 per annum + bonus Ultimate Asset, West End, London Digital Strategy Director - Digital Agency - London £80000 - £100000 per annum + BENEFITS DNA Recruit, London Creative Team - disruptive marketing agency £35-45k plus benefits and dependent on experience The Jefferson Group, London (Central) Team Assistant Competitive Isobar, Wells Street, W1T 3QN UX/UI Architect Competitive Isobar, Wells Street, W1T 3QN Junior Designer Competitive 360i, Central London Junior Creative Team Competitive 360i, Central London Creative Agency Producer at Mcgarrybowen Competitive Mcgarrybowen, London (Central), London (Greater)

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