Saatchi & Saatchi scoops HSBC global advertising | KitKat creates personalised packs

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Campaign 18:05 January 26, 2017

The five things you need to know today Most read Saatchi & Saatchi scoops HSBC global advertising Gurjit Degun HSBC has awarded its global brand creative account to Saatchi & Saatchi, replacing J Walter Thompson, after a competitive pitch process. Tech What Twitter's dead buy button means for social commerce Eric Mayville The platform is dropping its buy button, but there is still plenty of opportunity for social commerce, writes the co-CEO and founding partner of Wondersauce. Advertising Max Factor calls ad review following Coty acquisition Omar Oakes Max Factor has kicked off a review of its global advertising requirements after Procter & Gamble sold the brand to Coty last year. Marketing KitKat to give away personalised packs featuring photos of consumers Simon Gwynn KitKat is following in the footsteps of food brands such as Marmite and Nutella with a campaign that will give away more than 55,000 personalised four-finger bars. Media UKTV calls media review and takes creative in-house Gideon Spanier UKTV is reviewing its estimated £15m media account and also bringing creative in-house by launching its own "full-service" agency. Also in the news Here's to you, Mrs Robinson: 'mother of modern advertising' paves way for diversity Because she was given an opportunity, Phyllis Robinson went on to become 'the mother of modern advertising'. It's a tale that should inspire us all. Great Ormond Street Hospital "Welcome to ordinary world" by AMV BBDO In "Ordinary world" a mundane supermarket shop is re-imagined as an exciting trip of a lifetime. Brands must get out of the 'echo chamber', says Maxus data chief Advertisers need to get out of the "echo chamber" of precision marketing if they are to avoid losing potential customers, Alex Steer, head of technology, effectiveness and data at Maxus has warned. Promoted The Thinkboxes: November/December 2016 shortlist Thinkbox Which TV adverts made the shortlist this month? Promoted How to put your brand firmly in the driving seat Getmemedia Drive all day, party all night - this year's international Modball Rally is the perfect opportunity to accelerate your brand's performance Campaign Jobs Account Director - luxury automotive brand £45000 - £55000 per annum The Great & The Good, London EMEA Business Development Director - video SSP £65000 - £70000 per annum + bonus Ultimate Asset, London, West End Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Group Head of Sales - Premium Ad Tech Company £60000 - £70000 per annum + comms Ultimate Asset, London, West End Account Director with a twist- London- 40-45K 40-45K basic The Jefferson Group, London (Central), London (Greater) Senior Innovation Consultant £45000.00 - £65000.00 per annum Elizabeth Norman International, London User Experience Manager £Competitive + Benefits Costa, Holborn, London Customer Experience Lead £Competitive + Benefits Costa, Holborn, London Product Manager – Apps £Competitive + Benefits Costa, Holborn, London Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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